Manager, Channel Marketing
Hulu
Santa Monica, CAThis was removed by the employer on 1/21/2020 11:04:00 AM PST
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Full Time Job
SUMMARY
Hulu's Marketing team is seeking a Manager of On-Channel Marketing who will be an outstanding addition to our On-Channel team. The On-Channel Marketing team is responsible for using the Hulu app as a vehicle for achieving marketing objectives with a primary focus on driving engagement metrics through content curation and promotion. As a Manager of On-Channel Marketing at Hulu, you will be responsible for leading the creation and execution of on-channel campaigns and promotions. The right person for this role has familiarity with audience development, audience targeting, content curation, editorial workflows, knowledge of trafficking digital assets, campaign management experience, enthusiasm for growth, and a broad knowledge of television and popular culture. If you are an experienced manager who is analytical, curious, decisive, and flexible, then this is a great role for you. Familiarity with short-form video and experience working with product teams is a plus
WHAT YOU'LL DO
• Lead a team of programmers responsible for programming all manually curated portions of the Hulu app
• Develop and execute content experiences in the Hulu app across all subscription types (VOD, Live TV, Premium-Add Ons (HBO, Showtime))
• Turn campaign objectives into detailed marketing plans to be executed in the Hulu app
• Use in-house programming tools to schedule, monitor, and adjust on-channel content programming
• Optimize campaign plans as necessary based on performance and delivery
• Build and monitor campaign calendars and campaign performance on a daily, weekly, monthly, and quarterly cadence
• Work with partners to articulate the data needs of the team
• Contribute to the strategy of scalable targeting to different audience segments to ensure that all Hulu viewers see the right content at the right time
WHAT TO BRING
• 5-6 years of experience in online marketing, digital media, paid media, or audience development
• 2 years of experience leading a team
• Familiarity and comfort with using data to make informed decisions
• Excellent communication abilities including being comfortable presenting in front of large groups and commanding collaborative meetings and discussions.
• Outstanding attention to detail and follow through
• Quick learner; critical thinking, analytical and problem-solving skills
• Desire to work in a fast-paced, constantly changing environment
• Ability to balance multiple projects simultaneously, change priorities seamlessly, and remain calm under pressure
• Experience and success growing various audiences across different platforms
• A love for all things television.
NICE-TO-HAVES
• Previous experience working in the entertainment industry
• Familiarity with Airtable
• Experience with live audience tracking software (Chartbeat, Parsely, Conviva, etc.)
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.