Film Marketing Manager
Hulu
Santa Monica, CAThis was removed by the employer on 8/6/2022 4:13:00 AM PST
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Full Time Job
The Film Marketing Manager will be a key leader and contributor to the Brand, Live and Licensed Marketing team. Specifically, the role will be responsible for supporting the development and execution of campaigns to support the launch of Hulu's growing slate of films, specifically from Searchlight and 20th Century, along with supporting campaigns that help drive further awareness of Hulu's film offering, along with select Kids & Family Titles. As part of the role, you will also work in partnership with a variety of internal and studio marketing teams to develop title and larger-offering specific campaigns. You will bring a strong understanding in, and passion for streaming entertainment and experience working closely with studio partners to develop marketing campaigns. This role is for a leader who is interested in ways to differentiate and grow Hulu in the competitive landscape, and a superb partner manager. You are highly organized, self-motivated, disciplined and able to work effectively cross-departmentally to understand key players, communicate effectively and gain buy-in.
Responsibilities
:
• Create and support Original and Licensed Film title and Kids & Family title marketing plans
• Serve as primary point of contact for studio partners; work with partners to develop and execute on and off-channel marketing strategies for title campaigns
• Creatively concept ideas with studio and licensed counterparts to be applied across key art, digital, social, paid media, earned media, etc.
• Support Team Lead in development of larger Hulu film marketing strategy
• Manage relationships with cross-functional teams to execute campaigns; in particular, coordinate in lockstep with other marketing functions, including Email marketing, Social, Creative, Media and PR to ensure campaigns align with overall initiatives and timelines
• Work with key stakeholders including Hulu Leadership, Content, Finance, Research, DNA and more to determine consumer and business impact of campaigns and initiatives by establishing title level performance KPIs and budget allocations as well as managing internal and external performance reporting
• Support budget and vendor relationships
Basic Qualifications
:
• 5-6 years of relevant experience in marketing with a proven history of executing title-based, ideally film, marketing campaigns and developing new processes and strategies that drive marketing campaign success
• A passion for storytelling and marketing
• Excellent partner and campaign management skills
• Strong analytical and reporting capabilities
• Experience managing creative development and demanding creative excellence
• Exceptional communication skills and a true cross-functional collaborator
• Highly skilled in PowerPoint and Excel (or Google Sheets and Slides)
• Superb work ethic and positive, can-do attitude
Preferred Qualifications:
• Passion for and a POV on the future of the film industry
• Likes to nerd out over the latest current film releases and classic, iconic titles alike!