Director, CRM Marketing
Hulu
Santa Monica, CAThis was removed by the employer on 7/18/2019 7:03:00 PM PST
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Full Time Job
SUMMARY
Hulu's Subscriber Growth team is seeking a Director, CRM who will play a key leadership role on our marketing team. In this role, you'll rely on a mix of art and science to reach our customers with breakthrough campaigns that elevate the Hulu experience. You will be empowered to improve the automation and personalization of our CRM efforts to ensure that we're delivering the right message, in the right channel, to the right customer, at the right time. The ideal person for this position is marketing and tech savvy, data-driven, and has hands-on experience working collaboratively across teams in a fast and dynamic environment. Do you love putting yourself in a customer's shoes and asking, 'How could I make this even better?' Are you energized by jumping back and forth between short-term execution and long-term vision? Do you rise to the challenge of dreaming up a future state and then determining how best to get there? If you are someone who answers yes to these questions, then this is the role for you.
WHAT YOU'LL DO
• Develop an overall CRM strategy to engage Hulu customers with personalized, targeted, and relevant marketing across all lifecycle stages
• Create and implement a strategy for optimizing the frequency and sequencing of communications across multiple CRM channels
• Oversee creation and execution of all email and push notification campaigns
• Lead buy vs. build decisions related to CRM tools and capabilities including evaluating, onboarding, and integrating with new vendors and technology that simplify and speed up processes while increasing campaign effectiveness
• Define and document briefs, business rules, data / tech requirements, and system integrations, as well as processes and procedures for all CRM campaigns
• Analyze performance of all campaigns based on clearly defined success metrics and find opportunities for future improvements
• Devise and implement a testing program to enable continual experimentation aimed at increasing the effectiveness of CRM efforts
• Work with data, product, and technology teams to define feature and data requirements to create new communication channels and improve the intelligence available for relevant, personalized, real-time marketing
• Lead a cross-functional team of 10 marketers and analysts
WHAT TO BRING
• 10 years of CRM marketing experience including innovative ad hoc campaigns, personalized trigger campaigns, upsell and cross-sell initiatives, and targeted promotions/offers
• Advanced experience working with product, tech, and data teams for complex database marketing, data / tech requirements gathering, and integration with CRM technologies (including Salesforce / ExactTarget and SAS Campaign Management)
• Positive attitude and ability to thrive in a fast-paced environment
• Strong analytical skills with the ability to quickly consume large amounts of data and draw insights that drive the business forward
• Excellent verbal and written communication skills with the ability to build relationships and influence others
• Established track record of recruiting, leading, coaching, and developing high-performing teams
• Bachelor's Degree in marketing, business or related field
• Experience within a subscription-based business or OTT service is a plus but not required
*LI-GG1
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is proud to be an Equal Opportunity Employer.