Customer Lifecycle Marketing Manager
Hulu
Santa Monica, CAThis was removed by the employer on 9/12/2022 11:56:00 AM PST
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Full Time Job
Hulu's Marketing team is seeking a Lifecycle Marketing Manager who will be an outstanding addition to our Engagement & Retention team! As a member of Lifecycle Marketing at Hulu, you will support efforts to strengthen our relationship with Hulu viewers throughout their journey – driving high-value behaviors, helping reduce churn, and ultimately growing brand loyalty. The right person for this role is strategic and analytical, with strong operational and cross-collaboration skills. If you are someone who is passionate about understanding our audiences and finding new ways to engage and retain them, then this is a phenomenal role for you.
Responsibilities
:
• Implement innovative lifecycle programs focused on driving incremental engagement and high impact retention strategies
• Lead an agile team of creatives, operators and analysts to quickly test and scale effective multi-channel communications
• Proactively monitor and evaluate success of programs and identify optimizations and new opportunities
• Partner with CRM and Content Programming teams to launch effective multi-channel strategies
• Partner with data and tech teams to develop behavioral predictive models and to test recommendation engines
• Own organization and documentation of team processes, test results, and program strategies
Basic Qualifications
:
• 3 years of digital marketing experience, a focus on engagement and retention-related efforts preferred
• Ability to independently develop presentations that clearly communicate a comprehensive strategy
• Extremely organized and process-oriented with strong attention to detail
• Outstanding analytical skills with focus on customer trends & analytics
• Entrepreneurial, creative, and ambitious with a solution-oriented mindset
• Strong relationship management skills with ability to influence key partners
Preferred Qualifications:
• Experience with Airtable or similar project management tools
• Experience with Excel and/or Tableau
• Passion for television, Streaming Video on Demand (SVOD), or Over the Top (OTT) industry
Additional Information
:
Just like the best ensemble casts of our favorite shows, Hulu embraces diversity and is an inclusive environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, in accordance with applicable federal, state and local law. Hulu is committed to providing reasonable accommodations to applicants if needed during the interview process. We are proud to be an Equal Opportunity Employer.