Associate Manager, Paid Social

Full Time Job
Associate Manager, Paid Social (Hulu)

Hulu's Original Marketing organization is seeking an Associate Manager of Paid Social to contribute to the overall strategy, planning, testing, execution and optimization of all paid campaigns within social. These campaigns support the Hulu Originals slate – spanning scripted series, films, documentaries, unscripted series, and awards campaigns.

Responsibilities
:
• Manage paid social strategy, including planning, testing, execution, and optimization tied to Hulu Originals
• Oversee day-to-day relationship with paid social agency
• Track, monitor, and optimize campaign performance against critical metrics
• Maintain a campaign QA process to ensure accurate performance tracking and attribution within the channel
• Monitor budget pacing across campaigns and manage budget reallocations
• Identify campaign-level opportunities to improve or scale performance
• Partner with Platform partners and internal stakeholders to set up, monitor and report out on A/B test and experiments within the channel
• Continuously optimize campaigns to meet and exceed short term and long term goals
• Collaborate with broader marketing team and external partners to holistically build strategy and plan campaigns
• Steward large scale social activations in partnership with the Organic Social team
• Plan and execute creative testing and work with team to compile wrap-up reporting
• Clearly communicate campaign changes and performance to the acquisition team and other strategic partners

Basic Qualifications
:
• 2 years managing paid social campaigns
• Deep knowledge and mastery of social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube)
• Excellent quantitative and data analysis skills
• Experience in setting up, optimizing and scaling paid social campaigns
• Ability to build and foster strong relationships with internal stakeholders and external partners

Preferred Qualifications:

• Entertainment industry experience
• Agency experience
• Experience running YouTube campaigns

Required Education
:
• Bachelor's degree or equivalent work experience