Digital Marketing Manager

This is a Full Time Job

This position is for Herschend Entertainment Studios, the media arm of Herschend Enterprises and sister company to Herschend Family Entertainment.

RESPONSIBILITIES
The Digital Marketing Manager will work closely with the HES team and be responsible for the following:

WEBSITE & APP MANAGEMENT
Develop and manage the digital strategies for HES and all HES IP including website, apps, and any other relevant digital platforms
- Draft and manage all digital-centric RFP processes for the development of websites and apps
- Cultivate and manage relationships with various creative development agencies in order to maintain a network of trusted service providers
Manage relationship with YouTube Channel Manager WildBrain and any future channel management providers
- Oversee strategies, approvals, contracts, payments and monthly metrics reporting
Manage relationships with 3rd party App licensees for HES IP
- Oversee strategies, approvals, contracts, payments and monthly metrics reporting

DIGITAL CONTENT MANAGEMENT
Develop & manage social media strategies, editorial calendars and all corresponding content for those calendars for HES and HES IP
Develop & manage email communications strategies, editorial calendars and all corresponding content for those calendars for HES and HES IP

BUSINESS DEVELOPMENT
Draft Statements of Work for digital marketing projects for all contractors and partners; Liaise with legal and executive team leadership to get contracts fully executed
Identify and cultivate new digital business opportunities to enhance HES growth trajectory
Provide research and analysis upon request on entertainment industry digital marketing trends, IP history, etc.
Develop and maintain a monthly dashboard that communicates the metrics for all HES and ancillary HES IP digital platforms, social media platforms, and email campaigns
Manage day to day digital projects for Brand Manager in UK, including existing and new IP efforts

IT POINT OF CONTACT
Liaison between internal Herschend IT resources and external IT managed service providers to ensure the seamless delivery of all digital experiences for HES and HES IP

QUALIFICATIONS
BA or BS degree from an accredited university in Business Administration, Marketing, Communications or equivalent experience
Must demonstrate a passion for media, entertainment and digital/social media marketing
Preference given to candidates with experience in digital marketing, including
o Experience utilizing a social media management platform (Hootsuite, Sprout Social, etc.)
o Experience managing professional social media pages (Facebook, Instagram, Twitter, Snap Chat, YouTube, etc.)
o Experience creating content for social media platforms and using relevant tools to create content (Photoshop, Illustrator, After Effects, Premiere, etc.)
o Experience utilizing Google Analytics or website traffic analytics equivalent
o Experience utilizing an email marketing platform (Pardot, Marketo, Mailchimp, etc.)
Professional communication and demeanor
Positive, can-do attitude
Organized, with an ability to prioritize time-sensitive assignments
Creative and flexible