Vice President of Integrated Marketing
Hello Sunshine
New York, NYThis is a Full Time Job
Are you a highly creative and self-motivated VP of Integrated Marketing interested in changing the narrative for all women through best-in-class commercial marketing programs?
This role is pivotal and will lead all marketing programming for Solar. This role will oversee a high-performing integrated marketing team and will be responsible for all tentpole program development and activations, go-to-market materials and storytelling, insight led proposal/pitch development inclusive of visual expression, pricing, packaging, and influencer marketing efforts. Proposals, campaigns and media plans will need to meet client needs and drive value for brands by building authentic, deep emotional connections with consumers through creative storytelling and experiences that surface, spotlight, and celebrate women.
Our ideal candidate will be:
• Skilled in conceptualizing, building, packaging, pitching and executing big ideas and signature programs and leading a team of all-star integrated marketers
• Lead the development of integrating marketing partnerships, experiential/events, digital/video campaign communications, custom creative & marketing ideas in response to RFPs and on a pro-active basis using innovative digital, social solutions, emerging channels and technologies and leveraging the suite of Solar capabilities.
• Extremely effective in building strong connections with cross-functional groups including social-editorial, creative, production, talent, measurement, and brand marketing teams
• Experienced in identifying and developing revenue-driving commercial opportunities across all media platforms including video, social, digital and experiential.
• Have a track record of proactive innovative and incredibly strong partners in the media and talent landscape
• Maintain strong industry relationships and partnerships with vendors, agents, and innovative platforms and experiential partners
• Experience partnering with celebrity and digital talent (and their agents) to build marketing partnerships
• A unique blend of left and right brain to balance big picture creative and efficient team operations and systems
• Have significant experience with multichannel marketing campaigns, influencer marketing/talent and strategies across paid media responsibilities include:
• Manage team bandwidth through RFP development, proactive proposals, and revisions throughout the pitch phase
• Lead collaboration with internal stakeholders like marketing, editorial, franchise, creative, and social teams to create first to market ground-breaking content, brand and marketing programs
• Maintain an in-depth working knowledge of programming, creator networks, talent, social platforms, emerging consumer channels and technologies, key tentpole events/experiences and the company's various offerings.
• Serve as the Solar team's ambassador for DTC brands
• Oversee and (occasionally participate) in development for both RFPs & proactive brand partnership proposals for sales to bring to market
• Collaborate with key stakeholders for creative development and review
• Partner with measurement & research to link marketing concepts to impactful audience, cultural and brand insights, and data
Requirements
• 12 years building cross-platform digital and social marketing programs
• Must be a strong problem solver
• Strong branded content/creative development and influencer marketing experience
• Extremely self-motivated, and performance driven- you thrive on seeing the impact of your work and know how to use data to quantify its success, identify areas for improvement, and tell a story to various stakeholders across the organization
• Strong ability to build relationships and work with a variety of co-workers across multiple teams and disciplines
• Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization
• A team player and motivating leader - you'll be working daily with a passionate and fun team and you thrive in a collaborative setting
• Pride yourself on being an expert on modern marketing tools and platforms
• Have previous experience managing a team of marketers
Salary/Benefits
$165,000 - $225,000 /year USD
Benefits
• Health Care Plan (Medical, Dental, and Vision)
• Retirement Plan (401(k), IRA)
• Life Insurance (Basic, Voluntary, and AD&D)
• Paid Time Off (Vacation, Sick, and Public Holidays)
• Family Leave (Maternity, Paternity)
• Short- and Long-Term Disability
Additional Information
Hello Sunshine is a media company focused on elevating women's stories through premium content and experiences that create meaningful connections with consumers. The company operates Solar, a social and creative agency that leverages Hello Sunshine's expertise in female-centered storytelling and brand building. Its initiatives include various direct-to-consumer businesses such as Reese's Book Club, The Home Edit, The Hello Sunshine Collective, Shine Away, and The Bright Side podcast. Hello Sunshine aims to deliver impactful advertising solutions by building authentic emotional connections through creative storytelling that celebrates women, and seeks team members who are dedicated to changing the narrative for women.
