Summer Paid Intern - Sales Marketing and Research

This is a Part Time Paid Internship

In order to apply for an internship at WPBF, please provide a application. The application should include:
• Available start and end dates
• Days and hours available to intern

Sales Marketing and Research

The Sales Marketing and Research Intern will develop a working knowledge of the business side of advertising. The intern will also learn how the sales department can help come up with creative concepts for advertisers and sponsors and understanding of audience television viewing information and its applications.

Interns will learn to:
• Develop sales promotional pieces, client mailings, contest fulfillment and on-air production assistance.
• Gather research and ratings data for the development of sales marketing literature.
• Attend sales meetings and sales calls when appropriate.
• Assist in sales promotion video production.
• Generate client specific reports.
• Assist with the dissemination and interpretation of audience viewing data from the television research company, Nielsen.
• Conduct WPBF's exclusive, annual consumer market survey of West Palm Beach-Ft. Pierce which examines purchase behavior, demographics, and media usage of West Palm Beach-Ft. Pierce viewers.
• Track local and network specials on WPBF and competitive stations.
• Generate viewership data for sales and news.
• Assist with projects that deal with audience viewership trends.