Promotion and Marketing Manager
Hearst Television
Baltimore, MDThis was removed by the employer on 10/23/2019 11:26:00 PM PST
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Full Time Job
Come be the difference at Hearst Radio's 98 Rock & WBAL NewsRadio, located
a short distance from the majestic Inner Harbor of Baltimore. Baltimore is a
city rich in history…from the birthplace of the Star Spangled Banner to the
home of the Baltimore Orioles and Baltimore Ravens, there is something for
everyone in our town. Come join us and be the bigger picture!!
WIYY-FM
WBAL-AM/FM, Hearst Radio/Baltimore, is seeking a
highly motivated Promotion & Marketing Manager. This person must be able to
manage numerous projects simultaneously while elevating the sound and image of
our legacy brands. This person will also be a key player in helping develop
and produce targeted, promotional campaigns that connect with our audiences across
all platforms.
Job Responsibilities
include:
• Oversee, manage and lead marketing & promotion department.
• Identify and implement strategies for increasing station brand awareness
and resonance.
• Develop ongoing marketing strategies on all platforms including
production & placement of television commercials.
• Manage, with news & program directors, production of
compelling image & special event campaigns and topical promotion for all
platforms.
• Attend outside community functions and meetings.
• Manage Baltimore Ravens promotional partnership including on-sight
events
• Develop targeted marketing strategies utilizing analytical tools
including Nielsen data, national trends and available research.
• Work with sales management team on developing revenue based
promotional concepts.
• Develop marketing strategies on social and digital platforms
including Facebook, You Tube, Twitter, and Hearst Core Audience.
• Oversee all public relations activities.
• Maintain ongoing alliance with counterpart at WBAL-TV; formulate
synergies.
• Work closely with Program Directors to identify daily opportunities to reach our target audience on multiple platforms.
Experience Requirements:
• A minimum of 3-5 years in station marketing/promotion/brand
management.
• Related military experience will be considered.
• Wide Orbit and ENPS experience is a plus but not necessary.
Qualifications Requirements:
• Must have a winning attitude and a commitment to excellence and
quality promotion/marketing.
• Must have proven skills of collaborating with leadership team
& all station personnel.
• Must be highly creative; a compelling writer able to craft
compelling messages
• Excellent verbal communication, writing & interpersonal skills
• Detailed oriented & organized.
• Valid driver's license (hire is contingent on good driving
record).
Education:
• College degree in marketing, broadcasting, journalism or related
field is preferred.
• Military training from Defense Information School (DINFOS) will be
considered.