Multi-platform Digital Content Manager

This is a Full Time Job

The Digital Content Manager is responsible for overall management and direction for all digital content efforts, including our website and social media pages. The Digital Content Manager helps craft and execute the strategy and tactics to achieve our journalistic, content and business goals. This is done under the direction of the Digital and Creative Services Director alongside the stations' Program Directors and by working closely with fellow newsroom staff, show producers, as well as promotion and sales staff. The ideal candidate will have a working knowledge of digital technology as well as strong writing and editorial skills.

Job Responsibilities
• Manages online content and operations including selecting and writing material for all our digital platforms.
• Manages team of Digital Content Producers
• Develops and guides execution of strategies to meet digital goals
• Creatively develops unique content, event coverage and project ideas for web, mobile and social media
• Works to develop content during breaking news
• Works closely with news crews and producers coordinating and producing content for digital platforms
• Coordinates consistent training of news personnel to contribute to all digital platforms (field gathering and presentation); maximize best practices to involve the whole station as regular contributors
• Staff leader in leveraging social networks like Facebook, Twitter/X, Instagram, TikTok and YouTube to provide superior coverage and marketing of news.
• Uses analytics and performance data to shape editorial strategy, strengthen coverage and grow audience engagement.
• Helps in executing digital sales initiatives

Experience Requirements:
• Team leadership experience
• Knowledge and experience with Adobe Premiere, Photoshop, and Audition preferred
• Broadcasting degree or equivalent preferred
• Knowledge of best practices for Facebook, Twitter/X, Instagram, TikTok and YouTube

Qualifications Requirements:
• Highly organized
• Skillful Writer
• Aggressive content gatherer
• Detail-Oriented
• Social Media savvy
• Works well in stressful situations and with deadlines
• Good news judgment
• Desire to win, especially in breaking news situations
• Team player
• Be willing to have a flexible schedule
• Related experience and/or training considered as well as a combination of education and experience
• Military training from Defense Information School with experience will be considered
• Hearst Television is a proud supporter of military veterans. Related military training and experience will be considered