Intern - Wlwt Creative Services

This is a Part Time Unpaid Internship

WLWT TV, the Hearst Television owned NBC affiliate in Cincinnati is recruiting college students for a 10 to 12 week paid summer internship program, which provides a hands-on professional learning experience, with an emphasis on the basics of marketing, branding and promotion for broadcast TV and the WLWT Brand. The WLWT Creative Services Internship Program is administered through in-person training and shadowing of the marketing team. Application deadline is February 29, 2024 and students must have junior, senior or graduate studies level status to apply.

Interns are introduced to every aspect of the marketing and branding operation, including but not limited to:

MARKETING BASICS:
• Station Key Objectives and On-Air Marketing

• Station tone / style / graphics / announcer

• Overview of Station-Owned Platforms

• Overview and Relevance of Social Platforms

• Topical News Training

• Topical Weather Training

• Creating a Relationship with Viewers: New Marketing Pyramid

• Important Station Programming

• Local vs. Network vs. Syndicated

• Importance of Community Events

• Working with Other Departments: Their Roles and Responsibilities

SYSTEMS AND TOOLS OF THE TRADE:
• Social Marketing

• Wide Orbit

• Mixpo / Netsertive

• Premiere / After Effects

• Canon C-300

SKILLS AND RESPONSIBILITIES
• Logs and Inventory Management

• Writing: News Image vs. Topical vs. POP vs. Entertainment

• News Topical Bootcamp

• Shooting / Lighting

• Editing

Successful Completion of Internship:
• Write, shoot, and edit an image promo as the final project.

• After completing the 10-week internship, the intern should understand the role of the creative services department in broadcast television and have an understanding of the marketing options for branding and promoting a broadcast station.

Diversity Statement

At Hearst Television we tell stories every day. Stories about people of all cultures, backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization as diverse and varied as the audience we reach, ensuring that the content we create is more compassionate, and more representative of the communities we serve.