Digital Mobile & Streaming Product Manager

This is a Full Time Job

Hearst Television is looking for a Product Manager to help define the next generation of local news. You will own the day-to-day execution and optimization of our mobile and OTT app suite, ensuring that when news breaks, our users receive a high-performance, reliable, and immersive streaming experience.

Reporting to the Sr. Technical Product Lead, you will serve as a key bridge between technical feasibility and user experience. You thrive on the challenge of platform fragmentation-shipping a unified experience across everything from Android to Apple TV-and use behavioral analytics to drive engagement and retention for a truly binge-worthy product.

Responsibilities
• Lifecycle & Agile Execution: Own the end-to-end delivery of features. Act as the primary Product Owner for engineering and design teams, leading grooming, sprint planning, and retrospectives to ensure high-velocity, high-quality releases.
• Backlog & Requirement Engineering: Translate complex stakeholder needs and newsroom requirements into actionable user stories with clear technical acceptance criteria.
• Operational Excellence: Monitor critical streaming KPIs (crash rates, rebuffering, video starts) and QoE metrics. Lead ''hotfix'' prioritizations and triage platform-specific bugs during high-traffic breaking news or severe weather events.
• Platform Parity: Ensure a consistent ''Hearst'' experience across a fragmented device landscape, balancing feature parity between high-end mobile devices and lower-memory, resource-constrained OTT hardware.
• Data-Driven Optimization: Use A/B testing and behavioral data to refine the user funnel, focusing on converting ''app downloads'' into ''Daily Active Users''.
• Stakeholder Liaison: Partner with Digital Content and Sales/Ad-Ops to balance editorial urgency with technical feasibility and advertising impact.

Technical Competencies & Skills
• Mobile & OTT Ecosystems: Hands-on experience with submission and lifecycle management for the Apple App Store, Google Play, Roku Publishing, and Amazon Developer Console.
• Streaming & Ad-Tech: Foundational knowledge of HLS/DASH protocols and digital advertising standards (VAST/VMAP), including the nuances of Server-Side Ad Insertion (SSAI).
• Engagement Infrastructure: Understanding of notification payload architecture (Airship/Braze), including deep-linking and TTL settings for time-sensitive alerts.
• Modern Toolset: Proficiency in Jira/Confluence and analytics platforms (GA4, Conviva, Looker). Familiarity with AI-enhanced development tools (e.g., Cursor, FigmaAI) for rapid prototyping and documentation.
• Local Nuance: Understanding of geo-fencing and API-driven weather/data feeds (e.g., The Weather Company) and how they integrate into consumer interfaces.

Experience & Qualifications
• Experience: 3-5 years in Product Management, specifically within digital media, news, or streaming.
• Track Record: Proven success managing 2-3 full app-store release cycles from submission to post-launch optimization.
• Analytical Mindset: Proven ability to leverage data (GA4, Conviva, or A/B testing) to diagnose product friction, optimize the user funnel, and justify roadmap prioritization through quantitative storytelling.
• Education: Bachelor's degree in Technology, Business, Design, or equivalent professional experience.
• Communication: Exceptional ability to draft technical documentation, executive briefs, and release notes for non-technical stakeholders.
• Adaptability: Ability to pivot priorities instantly based on the breaking news cycle or market shifts.