Digital Media Sales Manager

This is a Full Time Job

Responsibilities
• Prepare and implement individual advertiser account strategy including revenue goals
• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
• In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
• Evaluate seller performance and provide feedback
• Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
• Respond to Request For Proposals (RFPs); meet client deadlines
• Meet with clients to develop/strengthen business relationships; improve client retention
• Develop/strengthen business relationships with important station vendors
• Support local sellers in sales presentations to multiple points of contact with client/agency personnel
• Develop and produce non-traditional revenue and new sales programs
• Manage multiple expense budgets related to digital projects
• Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
• Provide training to Local and National sellers
• Work with Digital Client Specialist and campaign managers to ensure audience delivery and creative assets of clients are met.
• Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
• Maintain current and accurate revenue forecasts by account
• Review new insertion orders

Requirements
• Have a complete understanding of current digital marketing strategies including synergist values with other media.
• Understanding of pricing and inventory management principles
• Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
• Prospect, meet with, and close business with new station clients
• Have the skills to manage others
• Understand the digital landscape and competitive products
• Possess strong organizational skills
• Proficiency with Wide Orbit, Kantar, and One Domain/WO Media Office
• Valid driver's license and reliable automobile
• Related military experience will be considered

Values in Action