Digital Ad Operations Specialist

Full Time Job
Digital Ad Operations Specialist

Responsibilities:

• Work with sales, account managers and vendors to implement and oversee ad campaigns on desktop, mobile, app and OTT products.

• Work closely with offshore resources to ensure accurate trafficking of campaigns and perform quality assurance/quality control checks on client campaigns to confirm that all placements and creative have been set up correctly.

• Monitor campaigns throughout lifecycle, communicating with account managers and stations on issues as needed.

• Optimize campaigns, including making suggestions for improved performance and pacing.

• Work closely with product and tech on the creation and implementation of custom advertising solutions.

• QA or troubleshoot 3rd party tags, and other advertiser-provided creatives.

• Provide technical support to advertisers, account managers and others via phone and email.

• Coordinate with our development team to aid in identifying, reporting and resolving technical issues as pertains to digital ad campaigns on HTV properties.

• Address day-to-day issues and questions from internal and external clients.

• Assist with documenting, updating and maintaining trafficking and work-flow procedures for client accounts.

Requirements:
• 3 to 4 years of experience in ad serving and ad management technologies such as Google Ad Manager (GAM), AdBook, FreeWheel, etc.

• Experience with DSP/exchange environments, preferably with Xandr (AppNexus), Display and Video 360 (DBM), DataXu (Roku), Madhive or SimpliFi

• Experience trafficking third-party RM platform tags and Rich Media vendors such as Doubleclick Studio, Sizmek, Mixpo/Netsertive, Celtra, etc.

• Familiarity with common browser-based debugging tools (LiveHTTP Headers, FireBug, Charles, etc.)

• Good analytical, troubleshooting and problem-solving abilities, along with an ability to collaborate cross-functionally with strong attention to detail.

• Strong written and verbal communication skills, excellent listening skills and the ability to adjust to the personalities of various partners.

• Ability to multitask with effective resolution management in a fast-paced, growing environment.

• Knowledge of HTML5 and JavaScript as pertains to ad serving and third party ad tags.

• Experience working with various ad networks, exchanges and header bidders (Index Exchange, Amazon, OpenX, etc.).

• BS or equivalent (computer science, engineering, or related) preferred.

Additional Requirements

As part of its continued efforts to maintain a safe workplace for employees, Hearst Television requires that all newly hired employees be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. HTV will consider requests for reasonable accommodations due to medical and/or religious reasons on an individual basis in accordance with applicable legal requirements.