
Business Development Executive
Hearst Television
Glendale, CAThis is a Full Time Job
Business Development (Sales) Executive
Hearst Media Production Group (HMPG) is seeking a Business Development Executive with extensive national sales experience developing content-driven digital and media content partnerships and sponsorships for family-friendly brands/advertisers, non-profits, and foundations. This individual must establish and maintain senior-level relationships to develop and pitch unique multi-platform branded content programs, ultimately closing and negotiating long-term partnership agreements.
The ideal candidate can leverage and create successful relationships with Executives at Fortune 500 companies, media and digital agencies, privately held brand advertisers, and non-profit and foundations executives and boards. This individual has sales experience pitching and negotiating national media/sponsorship contracts and a passion for creating original, unscripted programming across YouTube, linear, streaming, and other digital channels.
This position reports to the National Sales Manager and is in office four (4) days a week at our Hearst office located in Glendale, CA.
Responsibilities
• Proactively identify, research, and pitch new sales prospects for original, brand-funded content with a heavy emphasis on YouTube, plus linear, streaming, and other our family-friendly programming blocks on ABC, CBS, NBC, The CW, Telemundo, and other media and digital/social outlets
• Support creation and present strategic, unscripted concepts for existing content franchises and new, original series to multiple stakeholder groups that meet a client's business objectives
• Navigate complex client organizational environments to pitch and close long-term sponsorships and content production partnerships, including contract negotiation and renewal efforts
• Collaborate with the production team and key internal stakeholders to successfully transition closed deals to activation
Qualifications
• 8 years of relevant business development and sales experience with a demonstrated ability to achieve sales targets
• Digital agency, media company or branded content studio experience required
• Deep understanding of the digital video landscape and analytics, and familiarity with audience data as measured across different media including linear TV, streaming, and social media platforms
• Possess a network of contacts with prospective clients of varying sizes, and most importantly, the drive to identify and develop new relationships
• Strong business development skills including outbound prospecting, brand research, and cold outreach, presentation development, proposal writing, and experience presenting to C-level executives
• Extensive experience in structuring and negotiating branded content contractual arrangements, focused on production, sponsorship, and distribution
• Must be conversant with prevailing legal structures and provisions found in media and production contracts and skilled at working with attorneys to shepherd agreements through legal review
• Ability to succeed in a cross-functional, fast-paced working environment using clear and effective written and verbal communication
• Familiarity with project finance, including navigating detailed internal and client-facing production budgets
• Willingness to travel for client pitches and meetings
• Proficient in Salesforce
• Receptive to learning new, other tools/software that support the sales process (e.g., Winmo, Monday.com, etc.)
Education
• Related experience and/or training considered as well as a combination of education and experience