
Assistant Creative Services Director
Hearst Television
Baltimore, MDThis is a Full Time Job
DESCRIPTION:
We are seeking an innovative and dynamic Assistant Creative Services Director to join our team. In this hands-on, creative production role, you will collaborate with the Creative Services Director to bring our ''Live. Local. Late Breaking.'' brand to life. You will produce, design and execute impactful, research-driven campaigns that engage and resonate with audiences across multiple platforms, including television, digital, social media, paid media, and streaming.
The ideal candidate is a strategic leader with expert-level producing, video editing, and motion design skills. You thrive in a fast-paced, deadline-driven environment, managing multiple projects simultaneously while mentoring an award-winning creative team. Reporting directly to the Creative Services Director, you will elevate the creative vision of Baltimore's leading media brand and drive impactful campaigns across platforms.
Responsibilities:
• Collaborate with the Creative Services Director to lead the daily operations of the Creative Services team, driving creativity and operational excellence.
• Conceptualize, write and edit compelling on-air and digital promotional content, including station image campaigns, proof of impact, and paid social media promotion.
• Produce elevated promotional campaigns for the Baltimore Ravens and Baltimore Orioles exclusive partnerships.
• Develop and execute innovative strategies to enhance brand awareness and grow market share.
• Inspire and mentor the creative team to produce best-in-market branding and promotional messaging.
• Partner with the News Department to conceptualize and deliver effective topical promotion strategies across all platforms.
• Oversee all facets of commercial production arm, Studio 11, from scheduling and coordination through execution. Collaborate with clients, sales managers, and account executives to develop messaging aligned to client goals.
• Manage station linear and digital inventory to maximize promotional impact and reach.
• Craft and execute targeted social media marketing campaigns designed to deepen audience engagement.
• Support station promotions, special projects, marketing initiatives, and events, including responsibilities outside regular work hours.
Requirements:
• Minimum of 5 years of experience in marketing, promotion, or brand management within a broadcast TV station, cable network, or full-service production house.
• Strong strategic thinker with the ability to manage and execute creative, high-impact projects under tight deadlines.
• Proven expertise in crafting and implementing brand messaging effectively across diverse media platforms.
• Exceptional writing skills to deliver compelling messaging, ensuring differentiation from competitors and viewer benefit.
• Expert-level technical proficiency in Adobe Premiere Pro, Adobe After Effects, and Adobe Photoshop.
• Strong leadership capabilities with a positive attitude, high-quality production skills, and a collaborative mindset to work with personnel at all levels.
• Availability for on-call duties 24/7 in response to breaking news or emergency coverage needs.
• A passion for local broadcasting and storytelling, with a strong commitment to staying informed of breaking news locally and nationally.
• Valid driver's license (hire is contingent on good driving record).
• Equivalent military training from Defense Information School (DINFOS) and related military experience will be considered.
• In-person attendance is required.
Salary/Benefits
$70,000.00
- 80,000.00
per year
$70,000 - $80,000 /year USD
Additional Information
WBAL-TV 11 is Baltimore's leading station and a Hearst-owned NBC affiliate, part of Hearst Television, one of the nation's prominent multi-platform media companies. The station operates in a competitive market where every impression on every platform is significant.