Account Executive
Hearst Television
Baltimore, MDThis was removed by the employer on 4/30/2019 5:13:00 AM PST
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Full Time Job
Come be the difference at WBAL-TV…the
first television station purchased by William Randolph Hearst! Located a
short distance from the majestic Inner Harbor of Baltimore, WBAL-TV is one of
America's Leading Television Stations. Baltimore is a city rich in
history…from the birthplace of the Star Spangled Banner to the home of the
Baltimore Orioles and Baltimore Ravens, there is something for everyone in our
town. Come join us and be the bigger picture!!
The Account Executive is responsible for selling advertising to local
businesses and ad agencies and negotiating ratings and rates with ad agencies.
This position will also bring in new businesses to advertise on the TV and web.
The ideal candidate is coachable, thrives in a goal-oriented team environment
and has strong interpersonal skills. If you are motivated by an excellent
product, great compensation, and working with a talented team of professionals,
look no further. We will provide the tools for powerful
multi-platform marketing solutions that will create partnerships to retain and
grow our existing and new client base – you provide sales ability, positive
attitude, client focus, and desire to WIN! If you want to work for
the best, we want to hear from you today!
Job Responsibilities:
• Generate revenue
across all available platforms
• Prospect, contact and
present to new businesses to generate new advertising revenue
• Manage inventory and
protect station rate structure.
• Develop new revenue
through local business development
• Form strategic
business and market partnerships
• Manage an active
account and client list
• Regularly meet with
local and digital sales managers to ensure progression and success with stated
goals.
• Act as negotiator for
assigned accounts; ensure sales proposals are consistent with station
strategies.
• Create and deliver
sales presentations to multiple points of contact with client/agency personnel.
Experience Requirements:
• Must have a proven
track record in web/mobile sales and in the cultivation and development of new
business/ non-traditional business.
• Experience in
TV/Radio sales
• Solid negotiation
skills
• Experience in a
consultative customer focused business atmosphere
• Military training and
experience will be considered in lieu of TV/Radio sales experience
Qualifications Requirements:
• Ability to multi-task
within a fast-paced environment
• Accountability within
a goal-structured organization
• Needs a positive,
results-oriented attitude and must be a team player
• Proven track record
of successfully selling to business owners and CEO's (military experience will
be considered)
• Must be able to use
qualitative research effectively to further sales effort
• Strong formal and
interpersonal communication skills.
• Proficiency with
Microsoft Office products. Proficiency with Wide Orbit, Kantar and One
Domain/WO Media Office a plus.
Education:
• Bachelor's
Degree Preferred