Paid Social Media Strategist

This is a Full Time Job

LocalEdge, a Hearst Media Services Company, is a Division of Hearst Communications, Inc.

As a premier multi-media organization, LocalEdge has been leading the transition to web-based advertising for small to mid-size businesses across all industries. Today, through the continued development of proprietary technology and strong vendor relationships that include major search engines, social network sites, and other leading tech-focused companies, LocalEdge offers a full line of digital marketing products that help its customers reach and interact with today's consumers.

Overview: InVue Digital, Hearst Digital Media Services' premier agency, is looking for a talented, hard-working, and highly-motivated social media marketing specialist to join our rapidly growing team of digital marketers.

The Type Of Person We're Looking For:
• You have a passion for social media marketing and digital marketing as a whole.

• You have a creative mindset when it comes to the development of social media content.

• You have a strong understanding of various social ad campaigns and what it takes to drive results for a client.

• You have a strong understanding of what it takes to reach a targeted audience on social media and how to leverage that audience to positively influence campaign results for your client.

• You're well-versed in the intricacies of popular social media advertising platforms including Facebook, Instagram, and LinkedIn. Experience with or a working understanding of alternative ad platforms such as Twitter, Snapchat, Pinterest, and TikTok are beneficial but not required.

• You are self-motivated, able to multitask, and hold yourself accountable for your work and the associated deadlines.

• You are capable of working in a remote environment and effectively collaborating with distributed teammates.

• You have an entrepreneurial attitude and are always seeking new opportunities to better the situation of yourself, your colleagues, your clients, and the agency.

• You have strong verbal communication skills with a strong ability to explain complex situations in an easy-to-understand manner.

• You have strong written communication skills and are capable of crafting high-quality emails, ad copy, and website content when necessary.

• You have a strong understanding of how to responsibly manage budgets for large clients.

• You have a strong understanding of digital marketing performance metrics, as they relate to your job and core responsibilities.

• You are able to properly manage stress, perform well in fast-paced environments, and utilize the resources available to you in order to maintain your workload.

• You are organized and able to manage multiple concurrent tasks and requests from clients or internal channels.

• You are able to delegate work to your available resources and lead your colleagues to ensure that we are working toward a singular goal.

• You are proactive with your work and consistently bring new ideas to the table.

• You have a desire and ability to learn and develop quickly.

• You have strong determination to go above and beyond to ensure clients surpass their competition.

Key Responsibilities:
• Overseeing the strategy and performance of multiple agency social media advertising campaigns.

• Day to day management of social media advertising campaigns including performance optimization, budget management, and campaign development of Facebook, Instagram, LinkedIn, and other social platforms.

• Development of strategy and content for engaging organic social media campaigns that help drive engagement and nurture a client's social media presence.

• Providing internal reports on department campaign performance to the Agency Director.

• Working with the Agency Director to implement new strategies and improve current processes.

• Acting as a go-to social media resource for agency sales, staff and clients.

• Performing quality assurance prior to launching campaigns.

• Providing weekly and monthly updates to agency clients and partners regarding performance, metrics and trends.

• Appropriately managing client budgets to ensure appropriate pacing in order to meet campaign goals.

• Achieving stated campaign goals through appropriate budget allocation and optimization of campaigns in order to consistently deliver a strong return for our clients.

• Performing in-depth audience research, strategic analysis, competitive assessment, ad production, and campaign development.

• Recommending content and layout suggestions for websites to improve user experience and lead conversion.

• Implementing and refining necessary tracking, including troubleshooting errors and setting up goal or eCommerce tracking capability for various tracking platforms.

• Monitoring and implementing new and emerging trends in social media, and helping to educate team members on these trends.

• Performing other related duties as assigned.

The InVue Story: InVue Digital was founded in 2014 to help enterprise clients achieve their marketing goals with a white-glove approach to their service. With the backing of the HEARST organization, we have assembled an extremely talented team of digital marketers who provide search and social solutions for our clients. The support of a national salesforce has developed an eclectic ensemble of clients, ranging from high fashion and luxury resorts to oil field supply manufacturers and energy suppliers.