Paid Social Media Specialist

This is a Full Time Job

Paid Social Specialist
We're looking for a performance-driven social media professional with a strong background in paid media to support campaign execution across platforms, while also supporting organic social efforts. This role will primarily focus on driving reach, traffic, and top-of-funnel growth through paid campaigns, with additional support on content and community management.
Core Responsibilities
• Support execution and day-to-day management of paid social campaigns across platforms (e.g., Meta, TikTok, LinkedIn, Pinterest)
• Assist with campaign setup, including audience targeting, budget allocation, and ad trafficking
• Monitor campaign performance and pacing, flagging optimization opportunities to the team
• Pull, organize, and maintain performance data for reporting and campaign recaps
• Assist with copy audits and provide recommendations to improve ad performance
• Support creative testing by organizing assets and tracking performance across variations
• Help manage timelines, asset delivery, and cross-functional coordination for campaigns
Assist with additional paid media initiatives as needed
• Support content creation and planning, including content calendars and ideation
• Assist in drafting social copy and coordinating creative assets
• Schedule and publish content across platforms
• Manage community engagement, including responding to comments and messages
• Monitor trends and social conversations to inform content opportunities
• Track basic performance metrics and share insights with the team
• Assist with additional organic social tasks, as needed

Qualifications
• 2–3 years of experience across paid and organic social media
• Familiarity with paid social platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.)
• Experience supporting organic social, including content planning, scheduling, and community management
• Strong understanding of platform best practices for both paid and organic performance
• Comfortable working with data and pulling basic performance reports
• Strong written communication skills, especially for social copy
• Highly organized with strong attention to detail and ability to manage multiple tasks
• Strong collaboration skills and eagerness to learn and grow in both paid and organic social

This position does not provide sponsorship. All applicants should have the right to work in the US without immigration sponsorship.