Invue Enterprise Account Manager - Social Media

Full Time Job
InVue Digital, Hearst Digital Marketing Services' premier agency, is looking for a talented, hard working, and highly-motivated social media marketing specialist to join our rapidly growing team of digital marketers.

The Type Of Person We're Looking For:
• You have a passion for social media marketing and digital marketing as a whole.

• You have a creative mindset when it comes to the development of social media content.

• You have a strong understanding of various social ad campaigns and what it takes to drive results for a client.

• You have a strong understanding of what it takes to reach a targeted audience on social media and how to leverage that audience to positively influence campaign results for your client.

• You're well-versed in the intricacies of popular social media advertising platforms including Facebook, Instagram, and LinkedIn. Experience with or a working understanding of alternative ad platforms such as Twitter, Snapchat, Pinterest, and TikTok are beneficial but not required.

• You are self-motivated, able to multitask, and hold yourself accountable for your work and the associated deadlines.

• You are capable of working in a remote environment and effectively collaborating with distributed teammates.

• You have an entrepreneurial attitude and are always seeking new opportunities to better the situation of yourself, your colleagues, your clients, and the agency.

• You have strong verbal communication skills with a strong ability to explain complex situations in an easy-to-understand manner.

• You have strong written communication skills and are capable of crafting high-quality emails, ad copy, and website content when necessary.

• You have a strong understanding of how to responsibly manage budgets for large clients.

• You have a strong understanding of digital marketing performance metrics, as they relate to your job and core responsibilities.

• You are able to properly manage stress, perform well in fast-paced environments, and utilize the resources available to you in order to maintain your workload.

• You are organized and able to manage multiple concurrent tasks and requests from clients or internal channels.

• You are able to delegate work to your available resources and lead your colleagues to ensure that we are working toward a singular goal.

• You are proactive with your work and consistently bring new ideas to the table.

• You have a desire and ability to learn and develop quickly.

• You have strong determination to go above and beyond to ensure clients surpass their competition.

Key Responsibilities:
• Overseeing the strategy and performance of multiple agency social media advertising campaigns.

• Day to day management of social media advertising campaigns including performance optimization, budget management, and campaign development of Facebook, Instagram, LinkedIn, and other social platforms.

• Development of strategy and content for engaging organic social media campaigns that help drive engagement and nurture a client's social media presence.

• Providing internal reports on department campaign performance to the Agency Director.

• Working with the Agency Director to implement new strategies and improve current processes.

• Acting as a go-to social media resource for agency sales, staff and clients.

• Performing quality assurance prior to launching campaigns.

• Providing weekly and monthly updates to agency clients and partners regarding performance, metrics and trends.

• Appropriately managing client budgets to ensure appropriate pacing in order to meet campaign goals.

• Achieving stated campaign goals through appropriate budget allocation and optimization of campaigns in order to consistently deliver a strong return for our clients.

• Performing in-depth audience research, strategic analysis, competitive assessment, ad production, and campaign development.

• Recommending content and layout suggestions for websites to improve user experience and lead conversion.

• Implementing and refining necessary tracking, including troubleshooting errors and setting up goal or eCommerce tracking capability for various tracking platforms.

As part of its continued efforts to maintain a safe workplace for employees, Hearst Newspapers requires that all employees who receive a written offer of employment on or after November 11, 2021, be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Newspapers will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.