Digital Support Specialist
Hearst Newspapers
Houston, TXThis was removed by the employer on 8/3/2021 3:14:00 PM PST
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Full Time Job
This position is agency, network and internal client facing ensuring the on-time execution of digital campaigns including Q/A of order details, creative testing and troubleshooting, precise campaign delivery and bill accordingly.
Responsibilities:
• Provide quality assurance for digital campaigns including validating rates, targeting, placements, creative, etc on all orders into the ad serving platform (Google Ad Manager/DCM/ various 3rd party Vendors)
• Coordinate scheduling of campaigns through email and social media partners
• Ensure proper functionality of Rich Media and 3rd Party creative by testing in the ad server environment
• Ensure all ad orders adhere to creative, technical and legal specifications
• Troubleshoot HTML or JavaScript code within ads and other ad serving issues
• Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in Ad Book/DFP
• Monitor delivery and optimize campaigns in-flight at all levels - across partners, placements, products and creative - to deliver optimal performance.
• Support ad sales while being mindful of the viewer experience and advertising guidelines
• Responsible for reporting ad performance metrics
• Work closely with campaign manager and digital planner to implement & execute online marketing plans
• Daily/weekly reporting of campaign pacing, campaigns pending creative and overall site performance indicators as assigned.
• Work alongside Sr. team members
The Campaign Coordinator should possess strong analytic, superior organizational, communication and multi-tasking skills. Qualified individual should be knowledgeable in Excel, PowerPoint, Word and Outlook. Time management and excellent prioritization skills a must; a resourceful self-starter with the ability to work independently and make decisions; outstanding verbal and written communication skills. Adapts easily to changing situations and demonstrates flexibility in managing priorities. Strong understanding of digital advertising operations is a must. Basic knowledge of ad tag construction is a plus. Knowledge of ad tag construction is a must.
EDUCATION/EXPERIENCE REQUIREMENTS:
• Bachelor's degree
• Previous media planning experience a plus