Digital Advertising Campaign Manager

This is a Full Time Job

Campaign Manager – Hybrid (Houston, TX)

Join Our Dynamic Advertising Team!

This position is agency, network and customer facing with a primary responsibility for total media planning for high touch clients within the agency while assisting those team members with less expertise to provide campaign planning, proposal generation, inventory management and insertion order processing to ensure maximum revenue through precise campaign delivery.

Responsibilities:
• Oversee digital media execution for larger agencies, direct and companywide clients to ensure campaign deliver based on insertion order and to full revenue potential.
• Manage and drive campaign optimization daily at all levels - across partners, placements, products and creative - constantly reviewing and adjusting performance of digital media focused on achieving key objectives and maximizing ROI for agency, company and clients.
• Execute and oversee day-to-day yield management across all campaigns and supply sources, including performance monitoring, identifying and implementing enhancements, issue identification and escalation.
• Produce engaging campaign analysis for clients, demonstrating the effectiveness of planning, media optimization and management that provide ROI, value and identify future opportunities .
• Monitor and evaluate inventory for key areas of growth/change impacting overall digital revenue, site yield and margins.
• Ensure marketing campaign tracking/reporting requirements are met.
• Coordinate with corporate ad operations team to create/add new products, targeting, and additional ad serving capabilities in DSM/DFP.
• Define advertiser needs, product features and functionality, pricing, reporting, and measurement/analysis to exceed advertiser's expectations while maximizing our revenue potential.
• Facilitate RFP, RFA and IO's including planning, developing and negotiating with national rep firms, networks and clients directly across multiple Hearst newspapers.
• Follow up and follow through to maximize revenue opportunities in conjunction with RFP and RFA requests.
• Identify key areas for potential revenue growth based on sell through rate and ecpm.
• Provide guidance and expertise to other team members and peers across the company.

The Campaign Manager should possess strong analytic, superior organizational, communication and multi-tasking skills. Qualified individuals should be knowledgeable in Excel, PowerPoint, Word and Outlook, u ses logical thought process to solve problems, and have the ability to clearly and concisely communicate statistical insight . Time management and excellent prioritization skills are a must. Must be a resourceful self-starter with the ability to work independently and make decisions, and have outstanding verbal and written communication skills. Working knowledge of ad serving /delivery basics and knowledge of ad tag construction/implementation are a plus.

EDUCATION/EXPERIENCE REQUIREMENTS:

Bachelor's degree

Previous media planning experience required

Previous experience with DSM/DFP/DFA is a plus

Our Benefits: At Hearst Newspapers we not only support our employees through personal and professional development, but we also believe in promoting each individual's physical, financial and emotional wellbeing (and that of their family). Our industry-leading benefits include:
• Physical Wellbeing: Medical, Dental, and Vision coverage to keep you and your family healthy.
• Invest for the Future: Competitive retirement plan with matching program in most markets.
• Generous Paid Time Off: Recharge with ample time off, including holidays and vacation.
• Paid Parental Leave: Support for growing families, with paid leave for new parents.
• Monthly Child & Dependent Care Reimbursement: Financial support for the care of your loved ones.
• Emotional Wellbeing: Be your best self with our mental wellness benefits.
• LGBTQ & Inclusive Health Services: Inclusive healthcare designed for every individual's unique needs.
• Fertility Coverage & Menopause Support: Helping you along every step of your family journey.
• Pet Wellness Reimbursement & Rover Credits: We care about your pets, too – helping you keep them happy and healthy.

And more, click here for additional benefits and details.

Ready to Make an Impact?

If you're excited to work in a fast-paced, team-oriented environment where your contributions directly support successful advertising campaigns, we'd love to hear from you! Apply today and take the next step in your career with Hearst Newspapers!