Creative Strategist

This is a Full Time Job

The Role

The StoryStudio Senior Creative Strategist plays a critical role in shaping and amplifying the StoryStudio brand. This position is responsible for developing go-to-market strategies, managing sales and marketing collateral, growing inbound demand, and supporting business development efforts across Hearst's expansive media portfolio. You'll work closely with the StoryStudio President, Director, Business Development Manager, and Research team to ensure our marketing efforts drive awareness, engagement, and revenue.

Key Responsibilities

Brand & Go-to-Market Strategy
• Develop and manage StoryStudio's brand voice and go-to-market strategy in partnership with the StoryStudio Director and President
• Create audience narratives and client-facing materials that support sales and brand positioning

Sales & Marketing Enablement
• Develop, maintain, and organize sales collateral including case studies, vertical presentations, and pitch materials
• Manage all incoming sales marketing material requests and proactively create new assets
• Maintain an up-to-date content and asset library, including Google Drive and HearstStoryStudio.com

Content & Digital Marketing
• Build and manage a content and editorial calendar across blogs, whitepapers, ebooks, reports, webinars, infographics, and more
• Create and schedule social media content to grow and strengthen the Hearst StoryStudio presence
• Develop lead-generation initiatives through landing pages, calls-to-action, and gated content

Inbound Marketing & Analytics
• Support inbound marketing, marketing automation, and lead-nurturing efforts in partnership with the Business Development Manager and President
• Review and analyze performance metrics to understand how marketing activity converts into leads and customers, and continuously refine strategy

Events & Research
• Coordinate an event strategy that leverages speaking opportunities, conferences, and industry presence
• Partner with the Research Manager to package insights, statistics, and analysis for sales collateral and digital publishing

Qualifications & Experience
• Bachelor's degree required
• Previous marketing experience preferred
• Strong knowledge of inbound marketing, digital marketing, social media advertising, and content strategy
• Excellent written and verbal communication skills with a creative, data-driven mindset
• Ability to thrive in a fast-paced, evolving environment where priorities may shift
• Experience with marketing automation and content platforms to drive traffic, convert leads, and nurture prospects

Preferred Tools & Skills
• HubSpot
• PowerPoint
• Adobe InDesign & Photoshop
• HTML (basic knowledge)
• Excel and Google Docs
• Dropbox