Social Performance Marketing Associate

This is a Full Time Job

Overview (Why This Role?)

Are you passionate about performance marketing and excited by the power of paid social to drive engagement and growth? As a Performance Marketing Associate, Social, you'll play a key role in executing data-driven campaigns that directly impact audience reach and revenue across Hearst Magazines' iconic brands.

Key Responsibilities (What You Are Doing)
• Launch and manage paid social campaigns from end to end-including setup, copywriting, image selection, and performance monitoring.
• Analyze campaign data to identify trends, insights, and areas for optimization.
• Collaborate with fellow team members to share results, brainstorm strategies, and enhance campaign effectiveness.
• Communicate content performance insights to editorial teams to inform ongoing content strategy.
• Stay up to date with social media advertising best practices and platform changes.
• Work in a hybrid environment, reporting to the NYC office 3 times per week.

Qualifications (What We're Looking For)
• 1–3 years of relevant work experience in performance marketing, social media, or digital media.
• Proficiency in Excel and/or Google Sheets.
• Strong analytical skills and the ability to work comfortably with large data sets.
• Collaborative and adaptable in a fast-paced, team-oriented environment.
• Experience in commerce, digital publishing, or social buying is a plus, but not required.
• This position is hybrid, with an in-office presence required 3x/week in New York City.