Social Media Associate
Hearst Magazines
New York, NYThis is a Full Time Job
Overview (Why This Role?)
Harper's BAZAAR is looking for a highly creative and culturally fluent Social Media Associate to help shape the voice of one of fashion's most iconic brands across TikTok, Instagram Reels, and other emerging video platforms. This role offers a unique opportunity to create compelling, real-time content that speaks to where fashion and culture meet.
Key Responsibilities (What You Are Doing)
• Create, shoot, edit, and publish short-form video content for TikTok, Instagram Reels, and other emerging platforms that aligns with Harper's BAZAAR's editorial and visual standards.
• Post daily content across platforms, including drafting captions, selecting video clips, and maintaining brand voice and quality.
• Identify and act on emerging trends, audio, and cultural moments to keep Harper's BAZAAR content timely and engaging.
• Collaborate with the senior social team to develop new concepts, formats, and series to grow reach and engagement.
• Capture behind-the-scenes content at events, fashion shows, interviews, and shoots.
• Monitor performance metrics and surface insights to help inform ongoing social strategy.
• Coordinate with editorial, creative, and production teams to ensure cohesive brand storytelling across platforms.
• Maintain organized asset libraries and workflows for footage, edits, and drafts.
Qualifications (What We're Looking For)
• Minimum 1 year of experience in social media, content creation, or video editing, preferably in media, fashion, or entertainment.
• Deep fluency with TikTok and Instagram Reels formats, trends, and editing styles.
• Proficiency in video editing tools such as CapCut, Adobe Premiere Rush, Adobe Premiere, or similar platforms.
• Strong instincts for what resonates on social platforms, with a pulse on fashion, pop culture, and internet trends.
• Comfortable filming talent and capturing content in fast-paced, live environments.
• Excellent writing and captioning skills with an on-brand, smart, and engaging tone.
• Highly organized, detail-oriented, and capable of managing multiple priorities quickly.
• This role is based in New York City and follows a hybrid work model with 4 days per week in-office.
This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.
Salary/Benefits
Benefits
• Medical, dental, and vision insurance
• 401(k)
Perks
• Collaborate with top-tier professionals
• Access to innovative training programs
• Flexibility of hybrid work
• Join Employee Resource Groups
Additional Information
Hearst Magazines' portfolio includes more than 30 iconic brands in the U.S., such as Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, and Popular Mechanics, which inspire, entertain, and create bold experiences for an engaged audience across digital, video, social, and print, reaching nearly 130 million readers and site visitors each month. With sophisticated content creation, cutting-edge technology, and industry-leading data capabilities, Hearst produces media and products that resonate across all platforms. As a global media company, it publishes nearly 200 magazine editions and 175 websites worldwide, collectively shaping the future of media.
