Social Media and Video Data Analyst

This is a Full Time Job

RESPONSIBILITIES

Data Analyst, Social Media & Video

Overview (Why This Role?)
Are you passionate about transforming data into compelling insights that drive strategy? Join our Editorial BI/Data team as a Social Media & Video Analyst and help shape the future of digital content by turning performance metrics into meaningful recommendations. The ideal candidate will have a passion for social media, data analysis, storytelling and strategic insights. You will be responsible for monitoring, analyzing, and reporting on our on-site video content, and social media traffic and platforms to help optimize our online presence and drive engagement.

Key Responsibilities (What You Are Doing)
• Analyze social media performance metrics to identify audience trends, content preferences, and platform behaviors.
• Provide actionable insights and strategic recommendations to enhance social media and video content performance and ROI.
• Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams.
• Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs.
• Use analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performance.
• Conduct competitive audits to evaluate our presence against industry benchmarks and peers.
• Collaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendations.
• Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy.

Qualifications (What We're Looking For)
• Experience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environment.
• Proficiency in social media and video analytics tools (e.g., Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular).
• Strong analytical, critical thinking, and problem-solving skills.
• Ability to interpret large data sets and distill insights into clear narratives and visualizations.
• Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems.
• Excellent verbal and written communication skills; experience presenting findings to stakeholders.
• Collaborative, curious, and detail-oriented approach to work.
• This role is based in New York City and follows a hybrid schedule (4 days per week in-office).