Social Media Advertising Specialist

This is a Full Time Job

Be Part of What's Next

Help shape how millions of audiences discover and engage with iconic media brands. As a Paid Social Buyer at Hearst Magazines, you'll play a key role in driving performance across social platforms, using data, creativity, and collaboration to deliver impactful campaigns that connect readers with world-class content.

Key Responsibilities (What You Are Doing)
• Launch and manage paid social media campaigns across platforms including Meta, TikTok, Snapchat, and Pinterest.
• Set up ads, select creative assets, and write or edit ad copy to support campaign objectives.
• Monitor campaign pacing, delivery, and overall performance to ensure success against KPIs.
• Analyze campaign data and reporting metrics including click-through-rate, engagement, video completion rates, and page views to identify optimization opportunities.
• Collaborate cross-functionally with Sales, Marketing, Ad Operations, and Editorial teams to support campaign strategy and execution.
• Provide insights and recommendations on targeting strategies, platform capabilities, and campaign performance.
• Contribute ideas and best practices during team brainstorming sessions to help improve campaign effectiveness and innovation.
• Stay informed on emerging social platforms, trends, and paid media opportunities to continuously evolve campaign strategies.

Qualifications (What We're Looking For)
• 1 years of experience in paid social media buying, digital advertising, or a related field.
• Familiarity with major social media platforms and a strong understanding of both established and emerging channels.
• Experience managing multiple projects and priorities in a fast-paced environment.
• Strong analytical mindset with the ability to interpret campaign performance data and identify actionable insights.
• Comfortable working in Excel and/or Google Sheets.
• Excellent organizational, communication, and collaboration skills.
• Experience with paid social buying tools is a plus.
• Bachelor's degree or equivalent professional experience preferred.
• This role is based in NYC and follows a hybrid schedule with in-office attendance required 4 days per week.

Benefits (What We Offer)
• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.