Seo Editor, Good Housekeeping
Hearst Magazines
New York, NYThis was removed by the employer on 10/21/2019 9:35:00 AM PST
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Full Time Job
GoodHousekeeping.com
is
seeking an SEO Editor with a background in search content strategy to develop
and produce service-packed and informative editorial content that will grow
organic search traffic for one of the world's largest women's lifestyle sites.
Reporting to the Deputy Editor, the SEO editor will work closely with
Hearst's SEO team as well as with the entire Good Housekeeping editorial team.
This position will focus on monitoring and improving the SEO health of the site
based on research and analytics, under direction from the SEO Manager. This
person's job duties will also include writing and editing search-focused
stories, in addition to SEO content planning, development, and execution.
The
ideal candidate will have a keen understanding of the digital landscape and the
ability to use data tools/analytics to
inform content, as well as a strong drive to create engaging service content
that offers a fresh, nuanced, and highly engaging approach to the brand's key
service verticals: home, beauty, health, entertainment, product reviews/shopping,
holidays, and more.
Responsibilities:
• Assist the SEO manager with
strategy development and implementation, working with internal and
external resources to develop strategic recommendations for improving
search traffic.
• Monitor natural search traffic
and ranking trends, and provide content optimization recommendations to
editors in order to enforce best practices.
• Review daily content lineups to
ensure internal linking and content optimization follows best practices.
• Produce/write/edit SEO content
across verticals (2-5 pieces of content a day).
• Facilitate SEO strategy
discussions and brainstorming sessions with print and web editors to
identify opportunities that will translate into search traffic growth.
• Field day-to-day SEO questions
from editors and writers.
• Assist with trainings in SEO best
practices and tools, and managing SEO documentation.
• Assist with relevant SEO reporting
and analysis, including keyword research, competitive gap analysis, tracking,
and trend analysis.
Qualifications:
• 4 years digital editorial experience, including 1-2 years experience in SEO
strategy.
• Strong
writing skills paired with strong analytical and organizational skills.
• Ability
to express analytical concepts effectively, both verbally and in writing.
• Obsessive knowledge of what's happening in the search
engine industry (including ranking factors, best practices, industry standards,
algorithms, and core SEO principals), as well as a keen understanding of the competition.
• Eye for packaging, including what is visually engaging
and on-brand.
• Ability to multi-task in a fast-packed environment,
strong communication skills, and a proactive attitude.
• Proficiency
with Google Analytics and SEMRush or similar SEO tracking tools
NA