Senior Yield Analyst

This is a Full Time Job

RESPONSIBILITIES

Be Part of What's Next

Help shape how premium media inventory is valued, packaged, and delivered in a fast-evolving advertising landscape. This role sits at the intersection of data, strategy, and storytelling-turning insights into revenue-driving decisions.

About Hearst Magazines (Why Us?)

Hearst Magazines is one of the world's largest publishers of premium content, with a portfolio of more than 30 iconic brands, including Cosmopolitan, ELLE, Esquire, Harper's BAZAAR, Men's Health, Popular Mechanics, and Oprah Daily. We reach audiences across digital, print, video, and social platforms, delivering trusted, high-quality storytelling that informs, entertains, and inspires.

Key Responsibilities (What You Are Doing)
• Analyze inventory utilization and monetization trends across the Hearst portfolio to surface actionable insights
• Build and maintain reporting frameworks that support pricing, yield optimization, and revenue strategy
• Partner with Sales and Client Success teams to inform media planning, packaging, and pre-sale decision-making
• Monitor campaign delivery and ad product performance, proactively identifying risks and optimization opportunities
• Diagnose performance issues and recommend data-driven solutions for both active and future campaigns
• Collaborate cross-functionally with Campaign Management, Pricing, and Finance teams to align on revenue goals and operational insights
• Develop expertise in core data systems (Salesforce, AdPoint, GAM, and other sources) to strengthen reporting accuracy and depth
• Create scalable processes and tools that improve visibility into business performance and support evolving needs

Qualifications (What We're Looking For)
• 3 years of experience in yield analytics, advertising analytics, or related fields, with broader experience in media or digital advertising
• Proven ability to build inventory reports, rate analyses, and profitability models
• Strong understanding of digital advertising ecosystems, including web analytics, audience targeting, and automated buying channels
• Advanced proficiency in Excel and experience working with CRM and reporting platforms such as Salesforce
• Strong analytical thinking with the ability to translate complex data into clear, actionable insights
• Effective written and verbal communication skills, with experience presenting to cross-functional stakeholders
• Experience working collaboratively across teams in a fast-paced, data-driven environment
• Hybrid schedule: 4 days per week in our New York City office