Senior SEO & Content Strategy Manager

This is a Full Time Job

Be Part of What's Next
Help shape how millions of car shoppers discover, evaluate, and choose their next vehicle. This is an opportunity to redefine how trusted automotive journalism connects to real-world decisions in an evolving search landscape.
Key Responsibilities (What You Are Doing)
• Lead organic audience growth strategy across Hearst Autos brands, focusing on attracting high-intent shoppers and driving conversions across lead generation, commerce, and marketplace experiences
• Partner with editorial and product teams to create seamless pathways from content to conversion, aligning audience acquisition with core business outcomes
• Manage day-to-day content strategy workflows, ensuring coverage aligns with search demand, seasonal trends, and key moments in the car-buying journey
• Analyze search trends, audience behavior, and competitive gaps to inform content creation, product development, and prioritization decisions
• Translate complex SEO data into clear, actionable insights that improve content performance and drive measurable impact
• Collaborate with product and engineering teams to grow marketplace audiences through technical SEO, content syndication, and scalable audience development strategies
• Define and support the launch of new tools, features, and content formats that enhance the car shopping experience while driving traffic and revenue growth
• Monitor AI-driven discovery trends and search ecosystem changes, adapting strategies to maintain visibility, authority, and performance

Qualifications (What We're Looking For)
• 5 years of experience in SEO, audience development, digital strategy, or a related field
• Proven experience leading SEO strategy for large-scale, content-driven websites (1M pages preferred), including technical SEO and site architecture
• Deep understanding of search intent across news and evergreen content, with the ability to align editorial strategy to audience needs
• Strong technical SEO knowledge, including crawling, indexing, structured data, internal linking, and Core Web Vitals
• Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, Looker, Ahrefs, Semrush, and Screaming Frog
• Demonstrated ability to translate data into clear insights and strategic recommendations for cross-functional stakeholders and senior leadership
• Experience working in or closely with editorial teams, with an understanding of newsroom workflows and publishing environments
• Familiarity with affiliate content strategy and monetization models; marketplace experience is a plus
• Curious, proactive mindset with a test-and-learn approach to evolving search and discovery platforms, including AI-driven experiences
• Excellent communication and presentation skills
• Based in New York City with the ability to work in-office 4 days per week