Senior Paid Social Media Strategist

This is a Full Time Job

Overview (Why This Role?)
Ready to shape the future of paid social media strategy? As a Senior Paid Social Buyer at Hearst Magazines, you'll drive performance across top platforms like Meta, TikTok, and Snapchat-powering content that reaches millions. This is your opportunity to lead campaign innovation, influence cross-functional strategy, and elevate digital advertising at one of the most iconic media companies in the world.

Key Responsibilities (What You Are Doing)
• Launch and manage paid media campaigns across social platforms, including ad setup, creative selection, copywriting, and performance tracking.
• Analyze campaign data to identify optimization opportunities and report on key performance metrics like CTR, video completion rate, and engagement.
• Collaborate cross-functionally with Account Management, Sales, Marketing, Ad Ops, and Yield teams to ensure campaign success.
• Provide strategic input and best practices on paid social tactics, audience targeting, and campaign goals.
• Contribute to individual and team projects that explore platform innovation and audience engagement strategies.
• Mentor and support junior team members, helping to build knowledge and skills across the team.
• Drive process improvements and contribute to the overall growth and success of Hearst's Paid Social team.

Qualifications (What We're Looking For)
• 3 years of relevant experience in paid social or performance marketing.
• Strong knowledge of established and emerging social platforms, especially Meta, TikTok, Snapchat, and Pinterest.
• Highly organized, detail-oriented, and creative, with the ability to manage multiple campaigns simultaneously.
• Proficiency in Excel and/or Google Sheets.
• Strong project management and cross-team communication skills.
• Experience working in agencies, publishers, or content/media companies is a plus.

Hybrid work schedule-this role requires working in the New York City office 4 days per week.