Senior Manager, Ad Product Marketing
Hearst Magazines
New York, NYThis was removed by the employer on 7/20/2018 1:11:00 PM PST
Not to worry we have many other jobs on the site;
Browse all jobs
Browse the Digital Publishing Category
Browse the Marketing Category
Search for Senior Manager, Ad Product Marketing jobs in New York-NY
Search all Senior Manager, Ad Product Marketing postings
Full Time Job
Hearst Digital Media is seeking a Senior Manager, Ad Product Marketing. Reporting to the Senior Director, this role will develop differentiated product messaging, drive impactful product launches, conduct competitive and market analysis, and work with cross-functional teams to promote our product across multiple marketing channels.
With a strong technical background and significant marketing experience you will work closely with our sales and marketing teams to continually push the understanding and adoption of all HDM products. You will work closely with the Hearst Data Studio and other internal stakeholders to ensure our product offering continues to exceed our customer requirements.
You're a strong fit for this role if you are a strong communicator with a solid background in relevant industries like performance marketing, martech and adtech who is able to demonstrate HDM's benefits and value, in both literature and in person.
You love to craft compelling stories in a fun and simple way, and you can balance quantitative evidence and qualitative factors to quickly test, learn, and improve. You're a self-starter and an organized teammate who thrives in a dynamic, results driven environment.
Main
Responsibilities:
• Understand and communicate all HDM product offerings throughout lifecycle
• Create all product related collateral across product one-sheets, marketing slides, presentation slides and product briefs
• Craft product messaging for both internal and external audiences
• Own relationship with Sales Engineers and product creators
• Ensure consistent partnership and communication with Sales leaders to understand new marketplace needs and communicate them to appropriate product creators
• Establish competitive value proposition of each product by maintaining an in-depth understanding of competitors' offerings
• Establish timelines for development of new products with product creators and keep key stakeholders up to speed on status while meeting key deadlines
• Liaise with the Pricing Team to develop product pricing
• Identify ''white space'' using feedback from Sales, Marketing, Account Management, Programmatic and Partnerships teams to proactively pitch and facilitate the development of new products
• Partner with the marketing team to develop creative visual representations of audience, analytical, data and research solutions for proposal inclusion
Recommended Experience and Background
• Experience in facilitating ad product development and communication
• Proven ability to manage multiple projects with shifting and conflicting priorities and deadlines
• Flexible communication style to collaborate with multiple stakeholders from varying backgrounds
• Able to translate and present analytics data to stakeholders in different disciplines across marketing and sales
• Strong critical thinking skills and creative approaches to test new ideas and drive business results
• Self-motivated and able to operate independently, as well as work effectively with others
• Curiosity and tenacity to ask the right questions and follow through with answers
In order to be considered, you must attach a copy of your resume.