Programmatic Operations Manager
Hearst Magazines
Center Valley, PAThis was removed by the employer on 9/29/2020 6:11:00 AM PST
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Full Time Job
Your Team
Hearst Magazines is seeking a Programmatic Technologist to join our Programmatic Operations/Auction Engineering Team. Our Programmatic Operations team facilitates the programmatic campaigns sold by our sales team along with management of digital advertising auction systems.
The impact you'll have
This role will focus on the sell side responsibilities related to Hearst Magazine's Lift Project. The ideal candidate will have experience with yield management, SSP/Programmatic Ad Exchange management, ad trafficking, and have strong analytical skills.
What you'll do
• Analytics/analysis (providing insights to help inform buy side team as well as sell side team)
• Page QA (reporting issues and working with tech teams on resolution)
• Ad trafficking tasks (such as setting up ad campaigns and ad buying systems that will help improve LIFT ROI
• Working with buy side Lift team on improving marketing ROI and total net revenue each day
• Partnering with buy side Lift Team members to proactively communicate upcoming high yield deals that can run on lift traffic
• SSP/DSP/Demand Partner and vendor management
• Identifying and finalizing deals with remnant advertisers/partners
• Collaborating with the Hearst Ad Tech and Data Services teams on enhancements to the pages/revenue/tracking systems that support the Hearst Magazines Lift Project
Who you are
• 2 years working in Google Ad Manager (formerly known as Google's Doubleclick for Publishers - DFP)
• 2 years of experience working with ad exchange and SSP companies.
• Has directly managed the page monetization for a publisher site.