Performance Marketing Associate
Hearst Magazines
New York, NYThis was removed by the employer on 6/30/2022 10:12:00 AM PST
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This is a Full Time Job
Hearst's Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search & social campaigns to drive profitable traffic across our digital brands. As a part of this team, the Performance Marketing Associate will be responsible for media buying and traffic acquisition across self-serve tools such as Google Ads and Facebook Business Manager. The ideal candidate should be highly organized, extremely detail oriented, possess a passion for analytics, and get excited about learning new skills. Please note: Candidates must include their resume in .pdf or .doc format with salary requirements to be considered.
What You'll Do:
• Launch and maintain paid media campaigns including setting them up, selecting creative images, writing and editing ad copy, and managing campaign performance
• Run and analyze campaign reporting to determine optimization opportunities for your portfolio of campaigns
• Collaborate, share results, and brainstorm with other team members to help shape campaign strategy
• Provide feedback to our edit teams on which topics and types of content are resonating with our audiences
Who You Are:
• Minimum Bachelor's Degree in an applicable field
• Experience in Excel and/or Google Sheets
• Comfortable working with large data sets and adept at organizing and interpreting data
• Enjoy working in a fast-paced and collaborative environment
• Commerce, digital media, search, or social buying experience is a plus, but not required
As part of its continued efforts to maintain a safe workplace for employees, Hearst Magazines requires that all employees who receive a written offer of employment be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Magazines will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.
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