Performance Marketing Associate
Hearst Magazines
New York, NYFull Time Job
Your Impact:
Hearst's Performance Marketing team works strategically with Affiliate Partnerships, Programmatic Yield, and Edit teams to launch, optimize, and analyze search & social campaigns to drive profitable traffic across our digital brands. As a part of this team, the Performance Marketing Associate will be responsible for media buying and traffic acquisition across self-serve tools such as Google Ads and Facebook Business Manager. The ideal candidate should be highly organized, extremely detail oriented, possess a passion for analytics, and get excited about learning new skills. Please note: Candidates must include their resume in .pdf or .doc format with salary requirements to be considered.
What You'll Do:
• Launch and maintain paid media campaigns including setting them up, selecting creative images, writing and editing ad copy, and managing campaign performance
• Run and analyze campaign reporting to determine optimization opportunities for your portfolio of campaigns
• Collaborate, share results, and brainstorm with other team members to help shape campaign strategy
• Provide feedback to our edit teams on which topics and types of content are resonating with our audiences
Who You Are:
• Minimum Bachelor's Degree in an applicable field
• Experience in Excel and/or Google Sheets
• Comfortable working with large data sets and adept at organizing and interpreting data
• Enjoy working in a fast-paced and collaborative environment
• Commerce, digital media, search, or social buying experience is a plus, but not required
As part of its continued efforts to maintain a safe workplace for employees, Hearst Magazines requires that all employees who receive a written offer of employment be fully vaccinated (as defined by the CDC) against the coronavirus by the first day of employment as a condition of employment, to the extent permitted by applicable law. Hearst Magazines will consider requests for reasonable accommodations on an individual basis in accordance with applicable legal requirements.
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Additional Information
Why Hearst Magazines?
Hearst Magazines is one of the largest publishers in the world, with more than 25 brands, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper's BAZAAR, Popular Mechanics, and O the Oprah Magazine. We reach more than 150 million people every month in the United States alone.
But we're more than just our magazines. We engage our audience across all mediums and channels - print, digital, video and social – with sophisticated content creation, distribution and data capabilities. We create, package and sell products with cutting-edge technology and proprietary platforms. Together, we are reinventing publishing for the 21st century.
