Marketing Manager, Food Network, HGTV & Pioneer Woman Magazines
Hearst Magazines
New York, NYThis was removed by the employer on 2/24/2020 9:02:00 AM PST
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Full Time Job
Food Network, HGTV & Pioneer Woman Magazines seek an intelligent, creative and entrepreneurial team player to join our team as Integrated Marketing Manager. This role is responsible for the strategy, development, and activation of integrated marketing and added-value programs for HGTV Magazine.
Job Description:
• Strategize, create, and write integrated marketing proposals for HGTV Magazine across multiple categories.
• Conceptualize, develop, and execute the activation of advertiser-specific marketing programs, such as in-book custom content/native executions, digital/social extensions, and customized experiences/events
• Partner with Discovery Inc to build convergent programs across on-air, online, and in-book.
• Communicate marketing concepts and programs by writing proposals, presentations, one-sheets and other collateral.
• Participate in the development HGTV Magazine signature platforms and opportunities
• Work directly with clients to execute activated integrated marketing programs
• Manage project budgets and timelines
• Stay abreast of the marketplace competition and digital innovations while developing relationships with third party organizations to create unique integrated marketing offerings.
• Accompany sales team and/or marketing management on sales calls to present marketing platforms and client-specific opportunities.
Skills
and Experience Required:
• 3-5 years marketing experience in magazines, on-air or digital
• Have a passion for, or sincere interest in, the HGTV brand
• Ability to work well under time pressure, be organized and juggle multiple projects simultaneously while maintaining a positive, can-do attitude
• Strong writer with the ability to communicate clearly and concisely in both written and oral presentations
• Ability to conceptualize unique platforms on his/her feet to create engaging reader experiences on behalf of advertisers
• Dedicated to providing clients with the best possible service
• Proficient with Microsoft Office, Keynote and InDesign