Lifestyle Editor

This is a Full Time Job

Be Part of What's Next

The Pioneer Woman is looking for an ambitious and creative Lifestyle Editor to help shape the future of one of Hearst's largest and most beloved lifestyle brands. This role is ideal for a strategic thinker and hands-on editor who is passionate about food, home, shopping, and service-driven storytelling-and excited to grow audience, impact, and revenue through smart, engaging content.

Key Responsibilities (What You're Doing)
• Lead and execute the ecommerce and lifestyle content strategy for The Pioneer Woman, with a focus on food, home, shopping, and seasonal storytelling
• Partner with the Deputy Editor to drive a daily editorial lineup of 15 stories, balancing timely hits, evergreen features, and commerce-driven content
• Pitch, assign, write, and edit stories across lifestyle categories, ensuring content is optimized for SEO, Discover, and audience engagement
• Manage and mentor junior editors and writers, fostering collaboration, growth, and editorial excellence
• Oversee relationships with The Pioneer Woman licensing and branding team, as well as internal ecommerce partners
• Program the homepage, shopping pages, and newsletters to spotlight high-performing and high-impact content
• Monitor analytics and trends daily to inform content decisions and grow traffic across site, search, social, and newsletters

Qualifications (What We're Looking For)
• Experience producing and editing digital lifestyle and service journalism, particularly in food, home, shopping, or ecommerce content
• A strong editorial eye, with excellent line-editing, packaging, and headline-writing skills
• Proven understanding of SEO best practices and experience growing traffic through search and social platforms
• Experience managing multiple writers, including freelancers and junior staff
• A creative, curious, and collaborative approach, with a sense of humor and distinctive writing voice
• Strong organizational skills and the ability to juggle multiple priorities in a fast-paced environment
• Visual sensibility and experience with photo research and story presentation
• This role is based in NYC and follows a hybrid schedule, with four days per week in the office

This is a position covered under the Writers Guild of America, East, Collective Bargaining Agreement.