Lifecycle Marketing Manager

This is a Full Time Job

Be Part of What's Next

Help shape how millions of readers connect with some of the world's most iconic media brands. As Manager, Lifecycle Marketing, you'll play a key role in evolving our customer journey through personalized, data-driven email experiences that deepen engagement, drive subscription growth, and build lasting audience loyalty.

Key Responsibilities (What You Are Doing)
• Lead the strategy, planning, and execution of lifecycle email marketing programs across Hearst Magazines' portfolio, including ongoing campaigns, automated customer journeys, and key go-to-market initiatives.
• Develop audience segmentation strategies that drive subscriber acquisition, engagement, retention, and long-term customer value.
• Build, optimize, and scale automated lifecycle programs, including onboarding, retention, winback, and behavioral trigger campaigns.
• Partner closely with Creative, Brand Marketing, Product, Data, and other cross-functional teams to deliver personalized, customer-centric experiences that align with brand objectives.
• Analyze campaign performance across key metrics, including engagement, click-through rate, conversion, and retention, and translate insights into actionable recommendations.
• Manage an ongoing testing and optimization roadmap to continuously improve campaign performance and customer experiences.
• Champion lifecycle marketing best practices, personalization strategies, and emerging email marketing trends to drive innovation across the portfolio.
• Help build scalable lifecycle marketing processes that support membership growth while strengthening audience loyalty across Hearst's brands.

Qualifications (What We're Looking For)
• 2 years of experience in lifecycle, CRM, email, performance, or digital marketing, or equivalent experience.
• Experience developing and executing email marketing campaigns that drive measurable business results.
• Proficiency with email service providers (ESPs), marketing automation platforms, and audience segmentation strategies.
• Strong analytical skills with the ability to interpret campaign performance data and develop strategic recommendations.
• Demonstrated ability to manage multiple projects while maintaining strong attention to detail in a fast-paced environment.
• Excellent collaboration and communication skills with experience working across creative, product, marketing, and analytics teams.
• A proactive, adaptable, and results-oriented mindset with a passion for testing, learning, and continuous improvement.
• Ability to work in our New York City office on a hybrid schedule of four days per week.