Director, Activation
Hearst Magazines
Center Valley, PAThis was removed by the employer on 9/3/2019 5:12:00 AM PST
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Full Time Job
We are currently seeking an analytically-minded, creative, and motivated Director of Activation to join our Hearst Media Solutions digital advertising team. In this position, which is based in Easton Pennsylvania, you will lead the execution of custom content programs built in partnership between Hearst Magazines and our advertising clients as well as be a senior leader in the Easton office. The Director of Activation functions as the strategic owner of post-sale activation and execution of each campaign and will help to develop processes and workflow for the Activation team.
You will work with our leadership team to develop workflow and processes for our team, develop and build the team in Easton, while also working collaboratively to scope and deliver digital campaign projects with our advertisers and internally with our marketing and sales team, branded content team, Hearst ad studio, technical account management, and data studio. This includes detailing deliverables, estimating timelines and resource requirements, optimizing and reporting results against client KPIs. Your goal will be to efficiently manage the development process, successfully deliver advertising projects on time and exceed client performance expectations.
The Activation Director will be responsible for leading the development and trainings for our team in Easton, creating and implementing processes and workflows to ensure the teams collaborate seamlessly between offices, while also ensuring the success of their campaigns.
The Activation Director will lead the full post-sale execution for their campaigns, including:
Plan, coordinate, and implement sold-in custom advertiser-driven campaigns across all Hearst digital properties, including iconic brands such as Cosmopolitan, Harper's Bazaar, Esquire, Men's Health and Elle and new digital-first brands such as Delish and Best Products.
Execute custom programs ranging from, but not limited to, custom co-branded content, custom-shot videos, social activations, and high-impact ad units.
Optimize to client KPIs throughout programs
Communicate and partner with internal teams (i.e. Sales, Marketing, Editorial, Design, Copy, Social, Legal) and third-party vendors to create custom content and ad products
Lead both client and internal communication for all assigned programs
Coordinate delivery of custom content elements in conjunction with display ad campaigns
Ensure that campaigns launch on time, deliver exactly what was sold, and exceed all given benchmarks by optimizing when necessary
Summarize, analyze and share results throughout campaigns
Maintain expert understanding of our ad products and capabilities (i.e. audience extension, research, social strategy, new products, etc). Partners with related teams (Audience Development, Yield/Inventory and Ad Product) in post-sale optimizations as needed.
Ensure all campaign detail aligns between the media plan, agency IO and Fattail Adbook order and maintain this alignment throughout the campaign lifecycle
Monitor and optimize campaign metrics for delivery and KPIs; provide detailed reporting and recommendations to all internal and external teams.
Liaise with Finance and Technical Account Managers as needed to close monthly billing
Work with Data/Analytics and Marketing Teams to product Final Reporting and Campaign Recaps
Requirements:
Minimum of 5-10 years successful experiencing managing large programs with large sets of data and analysis work
Experience leading a team and developing workflows to ensure the seamless communication and execution of client business
Knowledge of standard web applications, rich web technologies (e.g., Web 2.0, HTML,browsers, Flash, etc.)
Web tracking and reporting expertise using tools such as Omniture and GoogleAnalytics
Demonstrable expertise with QA tools and methodology
Very strong organizational skills and eye for detail
Very strong analytical skills
Ability to lead a cross-functional project team, juggle multiple projects at one time, and execute against firm deadlines
Strong relationship building and communication skills
Excellent writing skills
Additional experience desired:
Project Management Professional (PMP) Certification
Platforms: Central Desktop, CMS, Omniture, DoubleClick for Publishers (DFP)
Familiarity troubleshooting technical problems in HTML, JS, Flash, HTML5