Creative Director Video Content

This is a Full Time Job

Overview (Why This Role?)

Do you live and breathe video storytelling with a platform-first mindset? HearstMade is looking for a visionary Senior Creative Director to elevate our video content to new heights. This is your opportunity to lead cross-functional creative across branded content campaigns that break through the scroll, inspire action, and drive measurable results.
Key Responsibilities (What You Are Doing)
• Translate briefs into compelling, platform-native concepts with clear messaging and scroll-stopping hooks
• Build creative frameworks including treatments, narrative beats, and deliverables maps across multiple platforms
• Define and communicate the visual and editorial approach, including look and feel, graphics systems, audio, and motion design
• Plan storytelling tailored for specific platforms (Meta, TikTok, YouTube, Snapchat, Pinterest, X), both organic and paid
• Direct select shoots, ensuring a cohesive throughline from pre-production through post
• Lead creative alignment across directors, producers, and post teams to ensure clarity and consistency
• Guide editorial structure, pacing, and motion design in post-production with clear, efficient feedback
• Scale content efficiently, creating optimized versions by channel and objective without diluting creative integrity
• Leverage emerging technology, including AI tools, to enhance speed and craft
• Maintain quality control across specs, file hygiene, exports, and timely delivery
• Partner with strategy and analytics to test, learn, and integrate insights into future creative
• Systematize creative processes with documented templates, libraries, and style guides

Qualifications (What We're Looking For)
• 8 years of creative leadership in branded or social video (agency, publisher, brand studio, or platform)
• Proven ability to direct content and guide teams across pre-production, production, and post
• Strong editorial judgment and understanding of post-production workflows, even if not editing hands-on
• Deep understanding of platform-specific storytelling and social trends
• A standout portfolio of cross-platform video work featuring vertical formats, dynamic editing, and innovative use of tech
• Proficiency with Adobe Creative Cloud (Premiere, After Effects, Photoshop, Illustrator), and awareness of creator tools like CapCut and Canva Pro
• Familiarity with AI tools such as RunwayML or similar; bonus points for 3D/motion experience (Cinema4D/Blender)
• Collaborative, decisive, and adaptable-thriving in fast-paced, experimental environments
• This role is hybrid with 4 days per week in our NYC office