Content Strategy Manager

This is a Full Time Job

DESCRIPTION:

Reports to: Director of Content Strategy
Brands: Country Living and The Pioneer Woman

Why This Role?
We're looking for a creative, curious, and data-savvy Content Strategy Manager to help shape the future of two beloved Hearst Magazines Lifestyle brands: Country Living and The Pioneer Woman. If you're passionate about how audiences discover and engage with content—and excited to experiment, optimize, and think strategically—you'll thrive in this role.

Key Responsibilities
• Lead and execute the SEO strategy for both brands, focusing on growing high-value engagement and conversion (e.g., affiliate commerce, newsletter signups, memberships).
• Collaborate with editorial leaders to develop and refine daily, weekly, and monthly content plans that generate meaningful engagement across site, newsletters, and social/video platforms.
• Monitor industry trends and real-time news to identify timely and relevant content opportunities—always backed by audience insights.
• Translate performance data into clear, actionable strategies across commerce, subscriptions, and audience development.
• Use tools like Google Analytics, Looker, SEMrush, SimilarWeb, and others to assess performance, identify gaps, and develop smart, testable experiments.
• Facilitate ongoing SEO and content strategy training across teams and act as an internal ambassador for best practices.
• Lead regular cross-functional meetings to share insights, track experiments, and celebrate wins with editors and leadership.
• Partner with stakeholders across affiliate commerce, ad sales, product, engineering, and marketing to support new initiatives and refine existing strategies.

Qualifications

Must-Haves:
• 3 years of experience in content strategy, with a focus on both technical and editorial SEO
• Proficiency with SEO tools and analytics platforms, including Google Discover, Google Analytics, Google Search Console, and SEMrush
• Comfortable working with data and turning insights into content strategies
• Excellent organizational and project management skills, with the ability to prioritize and meet deadlines
• Strong written and verbal communication skills, with a collaborative and inclusive mindset
• A growth-oriented approach and a curiosity about digital audience behaviors

Nice-to-Haves:
• Familiarity with AI tools and platforms for content optimization
• Knowledge of affiliate commerce and/or membership strategy
• Coding experience (e.g., Python, JavaScript)
• Personal interest in food, home, or lifestyle content