Associate Director, Integrated Marketing
Hearst Magazines
New York, NYThis was removed by the employer on 1/7/2019 9:11:00 AM PST
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Full Time Job
Associate Director, Integrated Marketing, Cosmo and Women's Health
Hearst Magazines' Young Women's Group is seeking an Associate Director of Integrated Marketing to work in our New York-based marketing department, across Cosmopolitan, Women's Health and Seventeen. The overall goal of the Associate Director position is to ideate and write custom marketing proposals and dynamic presentations that will help attract, maintain and increase both print and digital advertising business across a variety of categories.
Responsibilities
include:
• Develop client specific concepts and programs to drive incremental print, digital and/or sponsorship revenue
• Write marketing proposals, presentations and sales materials for clients across specific categories including beauty, fashion, food & beverage, fitness, entertainment, health
• Act as partner with sales reps to develop sales strategy and drive category growth
• Participate in brainstorming sessions with sales reps to answer RFPs
• Meet with clients as needed to present proposals and/or discuss added-value and marketing concepts and requirements
• Spearhead execution of all aspects of individual client programs (e.g. custom and native print, events, added value, mailings, etc.)
• Work in collaboration with the Hearst Digital Media team to create digital offerings and seamlessly execute client campaigns
• Maintain a big-picture outlook to help create and sell multi-advertiser and platform programs within assigned categories
• Prepare program recaps upon completion of executed programs
• Work within established budget guidelines and manage costs for all projects
• Manage production schedules for marketing projects and produce excellent work within a deadline-oriented department
Requirements
• College degree (required)
• 5 years integrated marketing industry or related experience
• Proven ability to identify, develop, sell and execute results-oriented programs
• Extremely detail-oriented, organized and ability to manage multiple projects and priorities in a high-volume, fast-paced work environment
• Able to communicate clearly and concisely in both written and oral presentation
• Awareness of current culture as it relates to relevant Hearst titles, advertiser categories and promotional opportunities
• Highly-motivated, passionate team player with a collaborative attitude
• Excellent working knowledge of Keynote, Excel, Word, PowerPoint and social media platforms such as Instagram and Snapchat (knowledge of Apple iMovie, Indesign, Photoshop, Illustrator a plus)