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Associate Director, Digital Acquisition Marketing
Hearst Magazines
New York, NY
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This was removed by the employer on 6/20/2019 2:12:00 PM PST
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How do I hire an Associate Director, Digital Acquisition Marketing? As the Associate Director, Digital Acquisition Marketing for Hearst Magazines you will be focused on acquiring new customers and maximizing subscription revenue across the top-selling magazine brands including: Car and Driver, Country Living, Cosmopolitan, Elle, Elle Décor, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, Redbook, Oprah Magazine, Popular Mechanics, Road & Track, Town & Country, Veranda, Woman's Day, Men's Health, Women's Health, Prevention, Runner's World and Bicycling. You will be responsible for the development and execution of digital marketing initiatives on-site, through paid media as well as partner channels. This position reports to the VP, Acquisition and Conversion.
Responsibilities:
• Manage and develop 4-person digital marketing team across a variety of channels and brands
• Oversee the management and execution of all paid media activity including search and social, optimizing a $1.5MM budget to grow ROI
• Develop and maintain site touchpoints to increase visibility as well as overall conversion rates
• Collaborate with partners Amazon, Discovery, OWN and Airbnb to grow subscription revenue
• Work across cross-functional teams including membership and edit on new strategic initiatives
• Engage creative and product teams to develop and deploy successful marketing campaigns
• Create dashboards to track and analyze KPIs as well as inform insights, trends & opportunities
Requirements:
• BA/BS from accredited college or university
• A minimum of 5 years of applicable marketing experience
• Acquisition experience is preferred, but at least should have a direct-to-consumer background
• Google Analytics or related Web analytics experience; Kenshoo experience a benefit
• Proven track record of paid media management, ideally through Google & Facebook
• Previous managerial experience with at least 1-direct report
• Hands-on, team player who is both proactive and solution-oriented
• Proficient in using data to inform testing and targeting opportunities
• Effective communication and presentation skills
• Strong knowledge on MS office suite This job is no longer available. Click here to view current job listings.
This was removed by the employer on 6/20/2019 2:12:00 PM PST
Not to worry we have a lot of other jobs on the site;
Browse all jobs
Browse the Digital Publishing Category
Browse the Marketing/Publicity/PR Category
Search for Associate Director, Digital Acquisition Marketing jobs in New York-NY
Search all Associate Director, Digital Acquisition Marketing postings
Are you an employer?
How do I hire an Associate Director, Digital Acquisition Marketing? As the Associate Director, Digital Acquisition Marketing for Hearst Magazines you will be focused on acquiring new customers and maximizing subscription revenue across the top-selling magazine brands including: Car and Driver, Country Living, Cosmopolitan, Elle, Elle Décor, Esquire, Food Network Magazine, Good Housekeeping, Harper's Bazaar, HGTV Magazine, House Beautiful, Marie Claire, Redbook, Oprah Magazine, Popular Mechanics, Road & Track, Town & Country, Veranda, Woman's Day, Men's Health, Women's Health, Prevention, Runner's World and Bicycling. You will be responsible for the development and execution of digital marketing initiatives on-site, through paid media as well as partner channels. This position reports to the VP, Acquisition and Conversion.
Responsibilities:
• Manage and develop 4-person digital marketing team across a variety of channels and brands
• Oversee the management and execution of all paid media activity including search and social, optimizing a $1.5MM budget to grow ROI
• Develop and maintain site touchpoints to increase visibility as well as overall conversion rates
• Collaborate with partners Amazon, Discovery, OWN and Airbnb to grow subscription revenue
• Work across cross-functional teams including membership and edit on new strategic initiatives
• Engage creative and product teams to develop and deploy successful marketing campaigns
• Create dashboards to track and analyze KPIs as well as inform insights, trends & opportunities
Requirements:
• BA/BS from accredited college or university
• A minimum of 5 years of applicable marketing experience
• Acquisition experience is preferred, but at least should have a direct-to-consumer background
• Google Analytics or related Web analytics experience; Kenshoo experience a benefit
• Proven track record of paid media management, ideally through Google & Facebook
• Previous managerial experience with at least 1-direct report
• Hands-on, team player who is both proactive and solution-oriented
• Proficient in using data to inform testing and targeting opportunities
• Effective communication and presentation skills
• Strong knowledge on MS office suite This job is no longer available. Click here to view current job listings.
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