Associate Creative Director, Integrated Marketing
Hearst MagazinesNew York, NY
Full Time Job
Hearst Autos is seeking an Associate Creative Director to develop, write, and execute integrated proposals for advertisers (both in reaction to RFPs and proactively), leveraging the unique and collective brand assets of the Hearst portfolio of 28 magazine brands and media network for auto advertisers.
Hearst Autos brings together engaging content, unrivaled data and insights, innovative consumer products and comprehensive marketing solutions to serve automotive manufacturers, dealers, enthusiasts and buyers. By combining the entire portfolio of Hearst brands, including Car and Driver and Road & Track, with the extended reach of In-Market partners, Hearst Autos reaches 163 million people every month as the nation's most influential automotive media company.
As a subsidiary of Hearst Magazines, we offer the best of both worlds: a nimble, fast-paced entrepreneurial environment coupled with the career development opportunities and perks of an established company. It's the stability of a big company with the forward-looking feel of a startup. This position is based in NYC.
-Ideate, write, pitch and execute client programs, including but not limited to: custom content (print, digital, and video), digital campaigns, events, etc.
-Establish ongoing partnerships with marketing/sales teams at various magazine brands across Hearst
-Lead brainstorms and manage input from numerous stakeholders across Hearst in multi-brand proposals (across print and digital) and project execution
-Ideate and create new tent-pole programs for Hearst Autos, running across multiple titles
-Create original pitch-decks for new programs from the ground up
-Develop proactive ideas, partnerships and new strategic alignments for the brands
-Attend agency/client meetings to present concepts, working with selling partners to sell in new programs and ideas
-Direct and supervise designers, event managers, freelancers, and junior staff members on specific tasks under the umbrella of larger programs you are managing
-Ideate new programs that utilize emerging and first-to-market tech/social channels
-Ideate new ideas for custom video, animation, GIFS and memes
-Minimum 7-10 years of related creative experience (Auto not necessary).
-Must be creative, dynamic and relentlessly innovative with a practical understanding of our business and the shifting media landscape
-Must work well under time constraints, be detail-oriented, organized and able to juggle multiple projects/priorities
-Must be able to communicate clearly and concisely in both writing and in the articulation of ideas
-Cross-platform fluency a plus; active in social media also a plus
-Knowledge of/experience in the Auto advertising categories a plus but not a mandatory
-Proficient in PowerPoint, Keynote, Excel, and Word, Google Suite.
-Knowledge of Adobe Suite a plus.