Hearst MagazinesCenter Valley, PA
Full Time Job
Hearst Magazines is currently seeking an analytically-minded, creative, motivated and motivating Activation Manager to join our Hearst Digital Media advertising team. In this position, you will lead the execution of custom content programs built in partnership between Hearst Magazines and our advertising clients. The Activation Manager functions as the strategic owner of post-sale activation and execution of each campaign. This role will be based out of Easton, PA.
You will work collaboratively to scope and deliver projects with our advertisers and internally with our marketing and sales team, branded content team, Hearst ad studio, technical account management, and data studio. This includes detailing deliverables, estimating timelines and resource requirements, and optimizing and reporting results against client KPIs. Your goal will be to efficiently manage the development process, successfully deliver advertising projects on time and exceed client performance expectations.
The Activation Manager will lead the full post-sale execution for all campaigns, including:
• Plan, coordinate, and implement sold-in custom advertiser-driven campaigns across all Hearst digital properties, including iconic brands such as Cosmopolitan, Harper's Bazaar, Esquire, Men's Health and Elle and new digital-first brands such as Delish and Best Products.
• Execute custom programs ranging from, but not limited to, custom co-branded content, custom-shot videos, social activations, and high-impact ad units.
• Optimize to client KPIs throughout programs.
• Communicate and partner with internal teams (i.e. Sales, Marketing, Editorial, Design, Copy, Social, Legal) and third-party vendors to create custom content and ad products.
• Lead both client and internal communication for all assigned programs.
• Coordinate delivery of custom content elements in conjunction with display ad campaigns.
• Ensure that campaigns launch on time, deliver exactly what was sold, and exceed all given benchmarks by optimizing when necessary.
• Summarize, analyze and share results throughout campaigns.
• Maintain expert understanding of our ad products and capabilities (i.e. audience extension, research, social strategy, new products, etc). Partner with related teams (Audience Development, Yield/Inventory and Ad Product) in post-sale optimizations as needed.
• Ensure all campaign details align between the media plan, agency IO and Fattail Adbook order and maintain this alignment throughout the campaign lifecycle.
• Monitor and optimize campaign metrics for delivery and KPIs; provide detailed reporting and recommendations to all internal and external teams.
• Liaise with Finance and Technical Account Managers as needed to close monthly billing.
• Work with Data/Analytics and Marketing Teams to product Final Reporting and Campaign Recaps.
• Minimum of 3-5 years successful experience managing advertising or marketing projects for digital execution.
• Knowledge of standard web applications, rich web technologies (e.g., Web 2.0, HTML,browsers, Flash, etc.)
• Web tracking and reporting expertise using tools such as Omniture and GoogleAnalytics.
• Demonstrable expertise with QA tools and methodology.
• Very strong organizational skills and eye for detail.
• Ability to lead a cross-functional project team, juggle multiple projects at one time, and execute against firm deadlines.
• Strong relationship building and communication skills.
• Excellent writing and communication skills.
Additional experience desired:
• Project Management Professional (PMP) Certification.
• Platforms: Central Desktop, CMS, Omniture, DoubleClick for Publishers (DFP..)
• Familiarity troubleshooting technical problems in HTML, JS, Flash, HTML5.