Director, Social Media
Hbse
Camden, NJThis was removed by the employer on 3/11/2021 5:15:00 AM PST
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Full Time Job
Position Summary: The Director, Social Media is responsible for brand and fan development as well as sponsorship fulfillment through social media. Alongside the Director, Content Strategy and Director, Data and Analytics, this professional will build an effective social media strategy. They will identify key performance indicators, target customers, and set clear objectives for the social media team. They will create and implement social media campaigns, measure performance, and improve results. This position must establish relationships with appropriate personnel in various 76ers departments including Brand and Creative, Public Relations, Basketball Operations, Corporate Partnerships, Activation, Strategy and more, as well as other partners to ensure proper execution of projects. The Director, Social Media must also mentor, grow and assist in the development of social media staff to continuously improve and develop the team and product quality.
Responsibilities
include, but are not limited to the following:
• Create and drive short-term and long-term social media growth strategy
• Design, implement and manage social media campaigns integrated into the company's strategic marketing plans
• Create, curate and manage social media content, including text, audio, visual and multimedia formats
• Monitor and assess social media dashboards and reports to identify and address points for improvement
• Monitor social media trends, including developments in design, applications, best practices, strategy and innovation to stay relevant and effective
• Create comprehensive marketing plans to boost brand image, increase engagement and improve conversions
• Hire, supervise, develop, and manager the social media staff to achieve social media objectives
• Develop and implement effective and efficient processes for communication, review and approvals
• Track social media campaigns' key performance metrics to maximize results and report progress
• Develop and create content ideas to support partnership pitches and renewals with creative development
• Meet and execute contractual branded content requirements for partners
• Execute programming as appropriate that reflects the 76ers's overall objectives and initiatives
• Ability to work a flexible schedule, including travel, nights, weekends and holidays
Qualifications
(educational, experience and basic knowledge requirements):
• Bachelor's degree in Marketing, Communications and/or related area of study
• Minimum five years in social media and/or digital marketing
• Must have a minimum of 3 years managing/developing and training a social media team.
• Demonstrated understanding of social media platforms, their unique audiences and how to use them to maximize branding and marketing efforts
• In-depth knowledge of branded content and digital media
• Excellent communication skills
• Exceptional time management skills and interpersonal relations
• In-depth knowledge of analytics software, content management systems and SEO tools
• Sports marketing background preferred, experience with the game of basketball a plus