Senior Digital Marketing Coordinator

This is a Full Time Job

Senior Digital Marketing Coordinator - D2c Sales & Marketing

HBO is looking for a Senior Digital Marketing Coordinator to join the team.

Reporting to the D2C Sales & Marketing manager, the Senior Digital Coordinator will be responsible for executing on the Direct-to-Consumer sales strategy for HBO EMEA in Iberia territories. By driving streaming subscriptions, the team is contributing to maximizing paying subscriber and has a direct impact on HBO revenue.

The Daily
• Driving D2C customer acquisition through the current online marketing channels, such as Google SEM, YT, Programmatic Display, FB & IG and looking for new channels that can be a good fit for HBO's growth strategy.
• Working closely with other marketing departments such as Brand, Social Media and CRM to maximize revenue by increasing sales through projects. This includes 360º marketing campaigns for original productions launches, optimizing websites and landing pages.
• Managing and evaluating performance of all marketing campaigns, assess against business goals (ROI and KPIs), and constantly optimizing performance.
• Collaborating with the brand marketing team to develop and implement campaigns that are full funnel and support them in buying across digital channels.
• Manage budgets across regions and optimize towards LTV in each channel and region.
• Driving marketing focused BI reporting and insight sharing.
• Continuously improving the website UX and funneling performance by A/B testing.
• Working with Programming on providing data driven input for content acquisition strategy.
• Ensuring that Joint Business Plans set up with main media partners such as Google and Facebook are executed in a timely manner.
• Managing relationship with digital media agencies and ensuring online marketing campaign goals are met.

The Essentials
• Proficient in English and Spanish
• Proven experience in running performance direct response campaigns with measurable KPIs
• Solid understanding of advertising in paid search, YouTube, Facebook, Instagram, Display programmatic buying and, ideally, affiliate marketing and native ads
• Excellence at prioritizing tasks and projects, by managing workload and requests efficiently
• Proven track record of developing and running successful 3rd party collaborations and partnerships
• Capacity to develop forecasts and allocate budgets efficiently across channels and territories
• Passionate about new technologies, online marketing trends and marketing automation
• Great relationship skills with both internal and external stakeholders
• Very strong presentation skills – experienced & confident at communicating

The Nice to Haves
• Fluent in Portuguese
• Experience in direct to consumer and subscription-based businesses
• Bachelor or Master's in Marketing, Digital Marketing, Economics, or similar

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