Media Strategy Specialist

This is a Full Time Job

The media specialist role sits within the EMEA org, assisting the media manager on initiatives geared to subscriber growth for HBO M ax (WBD's f lagship global streaming service) in EMEA (with coverage across 20+ markets).

Primary focus is on Return on Ad Spend (ROAS) and driving incremental sign-ups (main KPI ). This role is highly operational and hands-on, designed for someone who is both strategic and analytical .

As we expand into key markets this year, including the UK, Germany, and Italy, the team is growing to provide essential support for both the new market launches and our ongoing business-as-usual (BAU) activities. The ideal candidate will be able to work effectively under pressure, ensuring smooth operations across these new and existing markets.

Your Role Accountabilities
• Digital Marketing Support: Assist the m edia manager in digital marketing and acquisition strategies for major show /film launches (e.g., The Last of Us ) and high-profile sports events (e.g., Winter Olympics, US Open).
• Budget Management: Support the media manager with the budgeting process for all growth initiatives, ensuring cost efficiency a t a maximum impact and financial accuracy.
• Strategic Media Planning & Execution: Develop and communicate biddable media strategies, brief media buyers on budget allocations, and review media approaches for key campaigns. Coordinate with global and local teams for comprehensive budget optimization, allocating splits between markets, funnels, and channels. Help m anage performance media campaigns to drive subscriber growth and provide detailed reports with actionable insights using Looker and Datorama. Use behaviour patterns to inform strategic decisions. Overseeing the injection of O&O data to ensure accurate tracking, measurement, and reporting .
• Performance Reporting: Provide detailed performance reports on a weekly, monthly, and campaign basis using analytics tools such as Looker and Datorama. Deliver actionable insights on acquisition performance, trends, and optimization efforts.
• Stakeholder Relations: Build and maintain relationships with Regional Marketing & Creative teams to ensure paid acquisition efforts and O&O initiatives align with broader promotional strategies.
• Audience Planning: Utilize GWI to identify target consumer segments and uncover behavioral insights, ensuring campaign strategies align with audience needs and broader marketing objectives .

Skills and Experience
• Media Planning and Strategy
• Campaign Planning and Optimization
• Marketing Mix Modelling
• Global Media Agency Management
• Budget Management
• Reporting and Analysis

Onsite Working - This role is advertised as Onsite, meaning all working hours and days (regardless of shift pattern) will be carried out at the place of work. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement, where this is essential to business needs and upon reasonable notice to you.

If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

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