Manager, International Brand Marketing Insights & Analytics

This is a Full Time Job

Location: New York, New York, United States of America

The Position:

The Manager, International Brand Marketing Insights & Analytics, governs the organic international social media marketing analytics efforts across HBO and HBO Max and the relationship with our global team. The candidate will strongly understand the social media ecosystem, marketing KPIs, measurement, growth, and analytics to retain and grow Warner Bros. Discovery's international social presence through key programming campaigns. The ideal person is passionate about social media and performance metrics and can translate and present analytical findings into actionable and easy-to-consume insights to support large-scale business goals. The role will report to the Director of Audience Development.

Responsibilities:

• Help with the development and implementation of an international taxonomy system to streamline and track performance across O&O
• Ideate and manage the measurement of social listening and platform performance to interpret and present data findings for audience growth, engagement, viewership, campaign/content effectiveness, share of voice, etc.
• Conduct in-depth evaluation and analysis of current and previous marketing programs to derive actionable insights, give context, and recommendations for future initiatives
• Establish standard reporting methodology and cadence for the campaign lifecycle of International Originals Marketing
• Lead the preparation of daily/weekly International Originals Marketing reporting deep dives, detailing and highlighting the performance across O&O, paid media, and earned
• Develop and establish performance and measurement benchmarks for goal setting and tracking
• Support the Director of Audience Development with reporting for HBO/HBO Max' extensive brand presence on social media (growth, engagement, goals, etc.)
• Build cross-functional partnerships and relationships across the international organization to support business-wide functions such as public relations and internal executive presentations
• Partner with Brand Marketing teams to identify programming opportunities to increase the awareness and reach of HBO/HBO Max on international social media
• Present and communicate performance results to various stakeholders at all levels
• Evaluate and work alongside social analytics vendors and tools to ensure the team can leverage cutting-edge data and reporting capabilities
• Utilizes knowledge of emerging social media trends and platforms to improve analytical capabilities

Requirements:
• 3-4 years' experience working on social and/or editorial analytics
• Bi-lingual ( Spanish and/or Portuguese preferred but not required ) and attention to detail is a nice to have
• Experience working in Excel and Google Drive and comfortable working with large data sets
• Good understanding of the social media and entertainment landscape as a whole
• Good communication skills
• Understanding of major social platforms (Instagram, Facebook, Twitter, TikTok, YouTube) and measurement tools (i.e., ListenFirst, NetBase, Sprinklr, Talkwalker)
• Ability to translate complex analytical findings into actionable recommendations and insights
• Ability to thrive in a fast-paced marketing environment
• Solid project management and organization skills
• Understanding of qualitative research and analysis
• Understanding of social taxonomy
• Knowledge of Warner Bros. Discovery's lines of business (incl. HBO, HBO Max, Discovery+, DC, etc.)
• Keep an eye out for emerging social platforms and new trends to improve capabilities
• Positive attitude with an aptitude to learn and grow



The Legal Bits…
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. $83,440.00 - $154,960.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO).

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at recruitadmin@warnermedia.com.