Global Director of Organic Growth

This is a Full Time Job

Location: Miami, Florida, United States of America

As Director of Global Organic Growth, you will lead Conversion Rate Optimization (CRO) and SEO strategy for hbomax.com, with a strong focus on scaling experimentation and performance across all HBO Max markets. Sitting at the intersection of marketing, product, analytics, and regional teams, you'll drive data-led improvements to the user journey, with CRO as the primary lever to increase acquisition and retention.

You'll shape the performance roadmap, enable regional teams with frameworks and best practices, and partner closely with product and experimentation teams to execute high-impact tests. This role demands strong leadership, a test-and-learn mindset, and the ability to influence cross-functional stakeholders.

Your Role Accountabilities...

CRO & Experimentation (Primary Focus)
• Define and lead a CRO strategy across the hbomax.com user journey.
• Partner with product and UX teams to plan and execute high-impact A/B and multivariate tests.
• Enable regional teams with guidance and tools for test ideation and optimization.
• Champion a test-and-learn culture across marketing, with a focus on iterative improvement.
• Translate test results into actionable insights and scale winning variants globally.
• Track performance against targets and ensure learnings are shared and applied consistently.

SEO Strategy (Secondary Focus)
• Lead the marketing strategy for SEO to support organic traffic growth across HBO Max markets.
• Collaborate with technical SEO teams and regional marketers on on-site optimization.
• Set performance benchmarks and monitor ongoing SEO effectiveness to support long-term visibility.

Organic Growth Leadership
• Shape and maintain the organic performance roadmap aligned with acquisition goals.
• Act as a key marketing stakeholder in cross-functional forums, representing CRO and SEO priorities.
• Ensure alignment across regional and global teams to support effective execution of initiatives.

Qualification & Experience...
• 10+ years in digital growth roles, with deep expertise in CRO and strong understanding of SEO.
• Proven track record driving growth through experimentation and user journey optimization.
• Strong analytical and performance measurement skills, with hands-on experience using testing tools.
• Experience partnering with product, engineering, and UX teams to deliver impactful change.
• Ability to lead and influence across complex organizations and multiple regional stakeholders.