Senior Manager, Svod Subscriber Retention - HBO Max

Full Time Job
Location: Culver City, California, United States of America

Company Overview

WarnerMedia is a powerful portfolio of iconic entertainment, news, and sports brands. We bring people, technology, and the world's best storytellers together to drive culture and meaningful connection. We believe the enduring power of stories can open our eyes to the world, to each other, and to new and different perspectives.

HBO Max is where storytelling takes center stage and where creatives find a home with the support and resources to do their best work, no matter the genre or format. Whatever the viewer wants to watch is front and center and more of what they crave is easily discovered. It is where our exclusive HBO Max Originals and iconic entertainment brands thrive, with HBO, Warner Bros., DC, Turner Classic Movies, Cartoon Network and more delivering the greatest array of series, movies and specials for audiences of all ages. HBO Max launched in the US in May 2020 and will launch in Latin America and Europe during 2021.

Join us. Shape your story here.

The Job

The Senior Manager of SVOD Subscriber Retention draws on deep knowledge of subscriber behaviors and preferences to extend subscriber lifetimes and maximize LTV for the SVOD subscription product. Sitting within a centralized Retention team, they will use data and analytics to continually evaluate all points in the SVOD subscriber lifecycle, including plan shifting. They will collaborate with key internal partners (Marketing, Editorial, Product, CX) to test and build scalable engagement and retention programs.
Candidates for this position will have demonstrated success leveraging data and insights to identify strategic wins and then driving tactical testing across partner teams.
Experience working on streaming products is a plus.

The Daily
• Own the data on all key points in the SVOD subscriber lifetime, including SVOD/AVOD migrations
• Partner with Data Science to develop and interpret models of SVOD subscriber behaviors
• Identify opportunities to optimize the SVOD subscriber lifecycle and collaborate with internal partners to drive testing and implementation
• Evaluate tactical testing results and use to inform ongoing testing strategy
• Partner with CX on pre-cancel ''save'' strategies

The Essentials
• BA/BS in Business, Marketing, or related major.
• 6+ years experience in a Retention Marketing or Strategy position, ideally for a subscription model business
• Extensive experience interpreting data to identify opportunities to optimize the customer experience and mitigate churn risk
• Extensive experience designing and executing campaigns and tactics aimed at meeting specific customer objectives
• Knowledge of and interest in the SVOD/AVOD landscape
• Success driving high value initiatives in an extremely matrixed environment
• Extremely skilled at securing buy-in from cross-functional stakeholders and teams
• Must be able to maintain clear focus on business objectives while working through execution hurdles

About Us
• We're serious about cultivating, nurturing and growing talent
• We value accountability, fairness, hard work and curiosity
• We're fun, diverse and passionate about doing good work
• We're out-of-the-box thinkers and doers

The Perks
• Exclusive WarnerMedia events and advance screenings
• Paid time off every year to volunteer for eligible employees
• Access to well-being tools, resources, and freebies
• Access to in-house learning and development resources
• Part of the WarnerMedia family of powerhouse brands

Warner Media, LLC and its subsidiaries are equal opportunity employers. Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.